This guide is all about helping you find clients. Pick and choose the techniques that make sense for you, your clients and the business you want to build. Start with methods that have the potential to bring you the most clients with the least effort.
But be prepared to test a few different approaches until you find the tactics that work for you.
๐ ๐๐ง๐๐ข๐๐ฆ ๐ง๐๐๐ง ๐จ๐ฆ๐ ๐ช๐๐๐ง ๐ฌ๐ข๐จ’๐ฉ๐ ๐๐๐ฅ๐๐๐๐ฌ ๐๐ข๐ง:
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ญ: ๐จ๐ฝ๐ฑ๐ฎ๐๐ฒ ๐ฎ๐ป๐ฑ ๐ผ๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ
Your website acts as the hub for your social media presence, portfolio, and case studies. Both your site design and content should look and feel professional and consistent with your image. Remember to align them to your UVP (unique value proposition) and highlight the results you deliver for clients.
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ฎ: ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ผ๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐ช๐ถ๐๐ต๐ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ
Your marketplace profile acts as a live CV of your latest projects that youโve worked on and helps represent you and your brand identity. To make sure youโre visible on Wishu, and that clients can find you easilyโฆ you will need to upload portfolio posts and update your services at least 2 times per month, this helps the algorithm for a better discovery experience.
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ฏ: ๐ง๐ฎ๐ฝ ๐ถ๐ป๐๐ผ ๐๐ผ๐๐ฟ ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ
You have a powerful app that provides you with a network of thousands of creatives in the palm of your hand. Start connecting, and communicating with them. Itโs highly likely that they have built their own professional network. A network of people they can refer you to.
When looking for referrals, this is the best place to start. Ask them if they know anyone who needs what youโre offering. Tell them what you do, and ask them to suggest anyone they know who may be interested. But be careful not to be too pushy. Your network is valuable, and itโs not worth burning relationships by pestering them.
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ฐ: ๐๐ผ๐ถ๐ป ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ฒ๐๐ฒ๐ป๐๐
Networking events allow you to build connections with fellow creators. Start with events close to home around topics relevant to your services or within the creative sector. Remember that the best networking is rarely described as โnetworkingโ โ but may be called a zoom meet-up, huddle, conference, workshop, talk, or a demo. As well as looking for events attended by your commercial peers, look for events that will attract your potential customers. Check out Wishuโs hosted events (new events always published every Tuesday).
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ฑ: ๐๐๐ธ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ณ๐ผ๐ฟ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐๐๐ถ๐บ๐ผ๐ป๐ถ๐ฎ๐น๐
Wishu has a functionality that allows Top Talents to import their previous reviews. Ask your former clients to write an honest review of your services. This can be then shared with the Wishu Team Member (Hubert@wishu.io) and added to your profile.
๐ ๐๐ง๐๐ข๐๐ฆ ๐ง๐๐๐ง ๐ง๐๐๐ ๐ ๐๐๐ช ๐๐ข๐จ๐ฅ๐ฆ ๐ ๐ช๐๐๐:
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ฒ: ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ ๐๐ผ ๐ฑ๐ถ๐๐ฐ๐๐๐๐ถ๐ผ๐ป๐ ๐ผ๐ป ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ
Comment and respond to conversations on social media in an authentic manner. People love to interact with peers who add value to discussions, especially on sites like LinkedIn and Twitter. Providing advice or recommendations demonstrates your expertise in your chosen field. This may lead to enquiries and, at the very least, can lead to invaluable lifelong connections. Look for groups, hashtags, and live chats so you can engage with your professional community effectively.
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ณ: ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ถ๐ฑ๐ฒ๐ฎ๐น ๐ฐ๐น๐ถ๐ฒ๐ป๐โ๐ ๐ฝ๐ฎ๐ถ๐ป-๐ฝ๐ผ๐ถ๐ป๐๐ ๐ผ๐ป ๐ง๐๐ถ๐๐๐ฒ๐ฟ
Search for relevant pain points on Twitter through various hashtags. For example, if youโre a Graphic designer, search for #ux and identify questions or complaints that you can address.
๐ ๐๐ง๐๐ข๐๐ฆ ๐๐ข๐ฅ ๐๐ข๐ก๐-๐ง๐๐ฅ๐ ๐๐ก๐ฉ๐๐ฆ๐ง๐ ๐๐ก๐ง๐ฆ:
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ด: ๐ช๐ฟ๐ถ๐๐ฒ ๐ธ๐ถ๐น๐น๐ฒ๐ฟ ๐ฐ๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ถ๐ฒ๐ ๐๐ผ ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐๐๐น๐๐
According to a report by TrustRadius, 50% of buyers prefer reading case studies and reviews during the buying consideration stage. Make sure that your portfolio posts on Wishu are full of juicy details and information about the project (from beginning to end).
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ต: ๐๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ ๐๐ผ ๐ฝ๐๐ฏ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ถ๐๐ต ๐ด๐๐ฒ๐๐ ๐ฝ๐ผ๐๐๐
Having articles published in relevant, authoritative industry blogs and publications is an effective way to expand your audience.
๐ ๐ฒ๐๐ต๐ผ๐ฑ ๐ญ๐ฌ: ๐จ๐๐ฒ ๐ฝ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐ ๐ฎ๐ ๐ฎ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ ๐๐ผ๐ผ๐น
Setting up a podcast isnโt just a great way to add value to your audience. Itโs also the perfect business development tool to connect with industry thought leaders, as well as senior decision-makers and target companies.
This guide is designed to act as a hub of ideas to attract new clients. Not all the options weโve laid out will be right for you, but there should be a handful of techniques that will work again and again.
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