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Proven ways to increase your clients as a freelancer

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Proven ways to increase your clients as a freelancer

by Wishu
6 November 2020
This guide is all about helping you find clients. Pick and choose the techniques that make sense for you, your clients and the business you want to build. Start with methods that have the potential to bring you the most clients with the least effort.

But be prepared to test a few different approaches until you find the tactics that work for you.

๐— ๐—˜๐—ง๐—›๐—ข๐——๐—ฆ ๐—ง๐—›๐—”๐—ง ๐—จ๐—ฆ๐—˜ ๐—ช๐—›๐—”๐—ง ๐—ฌ๐—ข๐—จ’๐—ฉ๐—˜ ๐—”๐—Ÿ๐—ฅ๐—˜๐—”๐——๐—ฌ ๐—š๐—ข๐—ง:

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿญ: ๐—จ๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ
Your website acts as the hub for your social media presence, portfolio, and case studies. Both your site design and content should look and feel professional and consistent with your image. Remember to align them to your UVP (unique value proposition) and highlight the results you deliver for clients.

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿฎ: ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ช๐—ถ๐˜€๐—ต๐˜‚ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ
Your marketplace profile acts as a live CV of your latest projects that youโ€™ve worked on and helps represent you and your brand identity. To make sure youโ€™re visible on Wishu, and that clients can find you easilyโ€ฆ you will need to upload portfolio posts and update your services at least 2 times per month, this helps the algorithm for a better discovery experience.

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿฏ: ๐—ง๐—ฎ๐—ฝ ๐—ถ๐—ป๐˜๐—ผ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ
You have a powerful app that provides you with a network of thousands of creatives in the palm of your hand. Start connecting, and communicating with them. Itโ€™s highly likely that they have built their own professional network. A network of people they can refer you to.
When looking for referrals, this is the best place to start. Ask them if they know anyone who needs what youโ€™re offering. Tell them what you do, and ask them to suggest anyone they know who may be interested. But be careful not to be too pushy. Your network is valuable, and itโ€™s not worth burning relationships by pestering them.

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿฐ: ๐—๐—ผ๐—ถ๐—ป ๐—ป๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€
Networking events allow you to build connections with fellow creators. Start with events close to home around topics relevant to your services or within the creative sector. Remember that the best networking is rarely described as โ€˜networkingโ€™ โ€” but may be called a zoom meet-up, huddle, conference, workshop, talk, or a demo. As well as looking for events attended by your commercial peers, look for events that will attract your potential customers. Check out Wishuโ€™s hosted events (new events always published every Tuesday).

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿฑ: ๐—”๐˜€๐—ธ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐˜€๐˜๐—ถ๐—บ๐—ผ๐—ป๐—ถ๐—ฎ๐—น๐˜€
Wishu has a functionality that allows Top Talents to import their previous reviews. Ask your former clients to write an honest review of your services. This can be then shared with the Wishu Team Member (Hubert@wishu.io) and added to your profile.

๐— ๐—˜๐—ง๐—›๐—ข๐——๐—ฆ ๐—ง๐—›๐—”๐—ง ๐—ง๐—”๐—ž๐—˜ ๐—” ๐—™๐—˜๐—ช ๐—›๐—ข๐—จ๐—ฅ๐—ฆ ๐—” ๐—ช๐—˜๐—˜๐—ž:

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿฒ: ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ฒ ๐˜๐—ผ ๐—ฑ๐—ถ๐˜€๐—ฐ๐˜‚๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐—ผ๐—ป ๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ
Comment and respond to conversations on social media in an authentic manner. People love to interact with peers who add value to discussions, especially on sites like LinkedIn and Twitter. Providing advice or recommendations demonstrates your expertise in your chosen field. This may lead to enquiries and, at the very least, can lead to invaluable lifelong connections. Look for groups, hashtags, and live chats so you can engage with your professional community effectively.

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿณ: ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐—น ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜โ€™๐˜€ ๐—ฝ๐—ฎ๐—ถ๐—ป-๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€ ๐—ผ๐—ป ๐—ง๐˜„๐—ถ๐˜๐˜๐—ฒ๐—ฟ
Search for relevant pain points on Twitter through various hashtags. For example, if youโ€™re a Graphic designer, search for #ux and identify questions or complaints that you can address.

๐— ๐—˜๐—ง๐—›๐—ข๐——๐—ฆ ๐—™๐—ข๐—ฅ ๐—Ÿ๐—ข๐—ก๐—š-๐—ง๐—˜๐—ฅ๐—  ๐—œ๐—ก๐—ฉ๐—˜๐—ฆ๐—ง๐— ๐—˜๐—ก๐—ง๐—ฆ:

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿด: ๐—ช๐—ฟ๐—ถ๐˜๐—ฒ ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ ๐—ฐ๐—ฎ๐˜€๐—ฒ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ฒ๐˜€ ๐˜๐—ผ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€
According to a report by TrustRadius, 50% of buyers prefer reading case studies and reviews during the buying consideration stage. Make sure that your portfolio posts on Wishu are full of juicy details and information about the project (from beginning to end).

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿต: ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ฒ ๐˜๐—ผ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ด๐˜‚๐—ฒ๐˜€๐˜ ๐—ฝ๐—ผ๐˜€๐˜๐˜€
Having articles published in relevant, authoritative industry blogs and publications is an effective way to expand your audience.

๐— ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ ๐Ÿญ๐Ÿฌ: ๐—จ๐˜€๐—ฒ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜๐˜€ ๐—ฎ๐˜€ ๐—ฎ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฑ๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ ๐˜๐—ผ๐—ผ๐—น
Setting up a podcast isnโ€™t just a great way to add value to your audience. Itโ€™s also the perfect business development tool to connect with industry thought leaders, as well as senior decision-makers and target companies.

This guide is designed to act as a hub of ideas to attract new clients. Not all the options weโ€™ve laid out will be right for you, but there should be a handful of techniques that will work again and again.



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