Pinterest? As a marketing tool? Really?…
We understand your queries, but Pinterest has 433 million users and of its 200 billion pins, 2 in 3 represent brands and products. With that kind of volume, you can bet businesses and marketing managers who need to hire freelancers are paying attention to this platform.
In this article we’ll look at how to construct a Pinterest marketing plan as a way to harness a niche, share your content with a community, and ultimately generate freelance writing leads.
First things first…
Set up a Pinterest business account
This is crucial to be able to use your business name on your profile and monitor analytics. Furthermore, on your official website, ensure any blogs or pictures have the “Pin It” button available if a reader hovers. Also add the Pinterest social media follow button.
Use the Pinterest search bar to find key phrases
You might think only niches with visual appeal on Pinterest will work. But, even less visually appealing topics like investments or insurance absolutely have a place on this platform. Tap into your niche by identifying key phrases people are searching for. Just use the Pinterest search bar, and start typing in a key phrase in your niche. As the list populates, you’ll also see similar key phrases Pinners are looking for.
Try to find about 15 key phrases in your niche, before moving on to the next step.
After finding about 15 keywords, incorporate these into your profile and biography. Craft a couple sentences about your personal story and writing skills. A professional picture is necessary to attract followers.
Build Pinterest boards with key phrases
- Click your profile button at the top of Pinterest.
- Click the “Create a board” box at the top of your list of boards.
- Choose a name and category for your board. You can also choose to make the board secret or invite others to join the board.
Part of the Pinterest marketing strategy here is to connect with an audience that’s similar to the audience of your ideal freelance client.
- Break down your industry and create boards that serve your readers.
- Provide answers to problems relevant to your target audience.
- Use a mix of your own content and freelance work, as well as pinning content from others.
But how do I even create a pin?!
Platforms and softwares like Canva are great when it comes to creating aesthetic pins that suit your brand. Canva is very user- and Pinterest-friendly. You’ll want to experiment with branding and how to compliment your website. There’s an art to figuring out which templates your readers prefer.
When it comes to Pinterest, track and monitor your daily pins. A goal could be 50 re-pins daily.
If you’re struggling to see growth, think about paid scheduling helpers like Tailwind and BoardBooster to increase your exposure. Joining and creating group boards also puts your pins in front of new followers. So does following like-minded pinners in your niche.