Peacock, NBCUniversal’s streaming service, and language-learning app Duolingo recently teamed up for an April Fool’s Day prank. The companies announced a new reality dating show called “Love Language,” which supposedly followed 10 singles from different parts of the world who all lived together in hopes of finding love. The catch: none of them spoke the same language.
The trailer for the fake show features Francesca Farago, who has appeared on several popular dating shows, and introduced “the show’s iconic host and merciless judge, Duo the Owl.” The contestants had to take daily language lessons on Duolingo and find a match by the end of each episode, or they would be eliminated.
While the show itself is not real, the partnership between Peacock and Duolingo is. As part of the promotion for “Love Language,” visitors are offered 50% off three months of Peacock Premium (for a one-time payment of $7.49) through April 19. Additionally, people can sign up for one month of free access to Duolingo’s Super service, which is regularly priced at $12.99/month.
NBCU is focused on increasing Peacock’s paid subscriber base in the highly competitive streaming landscape. In January, the company ended signups for the free version of Peacock. As of the end of 2022, Peacock had 20 million paid subscribers, more than double the previous year. However, Peacock had an adjusted loss of $2.5 billion in 2022, and Comcast expects the losses to increase to about $3 billion in 2023.
The fake “Love Language” show may have been a joke, but the partnership between Peacock and Duolingo is no laughing matter. It shows the creativity and potential of companies in the streaming and language-learning industries to come up with innovative ways to reach new audiences and promote their services.