fbpx
Reading:
Paul McCartney’s New Music Video De-Ages Him with Technology

Paul McCartney’s New Music Video De-Ages Him with Technology

by Wishu
30 July 2021

The Beatles star’s new track Find My Way allows viewers to imagine what a young Paul McCartney would look like today. 

The video features a young Paul singing, dancing and walking through a hotel corridor. The video uses technology by Hyperreal Digital, a studio specialising in creating hyper-realistic digital avatars. In this case, the tech has used 60s footage of the singer but feels immediately up to date. 

Such technology in recent years has become increasingly convincing and has even brought dead stars ‘back to life’.

“The technology to de-age talent and have them perform in creative environments like this is now fully-realised, even with one of the most recognised faces in the world,” said Hyperreal’s CEO Remington Scott.

Find My Way (feat Beck) is the first release from Paul McCartney’s new album, III Imagined, which is released today via Capitol Records.



0 Comments

Leave a Reply

Related Stories

3 August 2021

How To Grow Your Production Company

by
Arrow-up