Marketed as a “romantic adventure set on a tropical island,” Parisland sees players participate in an in-game dating reality show hosted by Hilton. It launched on The Sandbox this past Monday February 13, just prior to Valentine’s Day, and will run for a month.
Parisland sees Hilton team up with virtual gaming world The Sandbox’s metaverse platform. The Sandbox is a decentralised gaming virtual world and subsidiary of Hong Kong-based blockchain gaming giant Animoca Brands. It describes its space as “part virtual real estate, part amusement park” and counts Warner Music Group, Ubisoft, Tony Hawk, The Walking Dead, Snoop Dogg, Deadmau5, Steve Aoki, The Smurfs and Care Bears among its partners.
The format is a sort of game meets reality TV show and will provide players with five potential romantic partners. They will participate in tasks such as choosing wedding rings and outfits, finding out the secrets of the island chef’s famed Love Burger, rescuing a castaway and flirting with other contestants before making their choice of partner. They’ll then have a wedding, with Hilton DJing for the new couple.
“I can’t think of a better way to light up the winter months than a romantic Valentine’s Day getaway to Paris Hilton’s tropical island in the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding.”
Though cryptocurrency and NFTs have faced a rocky year, with valuations sliding and the collapse of FTX, high-profile entertainment figures continue to be drawn to as a new creative and financial avenue.
“We’re thrilled to celebrate another holiday in the metaverse, this time in The Sandbox with a mission to help people find love,” said Cynthia Miller, who leads Web3 and metaverse strategy at 11:11 Media (Hilton’s media company). “This marks yet another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for next-gen audiences to connect with brands, celebrities and each other.”
