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Palace Artois: Skateboard Store Takes Over London Pubs

Iconic skateboard brand Palace is making up for lost time at the pub caused by lockdowns with its second collaboration with Belgian beer legends, Stella Artois. 

R​rebranded Palace Artois, the lager’s reworked logo can be seen throughout The Blue Posts on Berwick Street in Soho by means of emblazoning beermats, bar towels, glasses, and more.


The collab also sees limited edition merch on offer including hoodies, sweatshirts, baseball jackets, and caps all bearing crispy pint prints and yet more blown-up logos. There’s also a tote bag with handy, Stella can-sized pockets, while the cans themselves have also had a makeover, with Palace Artois 440ml tinnies going on sale in select venues throughout the UK. 

Palace X Stella is also set to take over Manhattan’s Vig Bar on August 25, meaning Palace fans in the US can also have their thirst quenched, too. 

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