Blogging is a multi-faceted tool that comes with unmatched advantages for a creative freelancer. Whether your blog is serious, creative, a public journal, or a personal blog, it is the best way to put your credibility out there and get high-paying freelance clients.
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. This will provide you with more traffic, leading to more clients.
It positions you as an expert (PRO)
“You can know everything there is to know about SEO or content marketing, but if clients don’t see you putting that into practice on your own, they may doubt your ability to implement those strategies for them”. That status not only helps with personal branding efforts, but also attracts better clients that are more willing to pay big bucks for what you do (The Startup).
Serves as work examples/ a professional portfolio
Create content that attracts the kind of people you want to work with. This gives your potential clients a taste of what they’re signing up for.
Helps you expand to other passive income streams
A blog helps you market your passive income services to everyone, not only your business clients but also like-minded creators. You can showcase your expertise and it will help you position yourself as an expert.
Showcase your USP
There are so many freelancers out there, if you can show clients that you take your work seriously you’ll be one step closer to getting the gig.
You have a place to send all your clients
Clients will immediately get to see some of your work and the services you offer, allowing them to make an instant connection in their mind of how you can help them. It provides you a way to keep engaged with your clients.
Helps you build a newsletter list
An email list allows you to launch promotions or specials on your services. You can send out offers and reminders to book a spot with you. When you’re low on work, if you’ve got a list it’s an immediate way to get in touch with potential clients who’ve already heard of you and like what you have to say.