Celebrity endorsements have been an advertising tradition for centuries. Seriously. Brands still leverage the massive amount of love that celebrities have earned to build awareness, improve sentiment, and increase sales for their products or services.
However, just getting a random celebrity to be the face of your product won’t automatically lead to sales. Instead, brands should focus on stars who genuinely love their products, which will lead to authentic endorsements. Check out these 4 brands that have done it right with the best celebrity endorsements in 2023.
1. Timothee x Chanel
French-American actor and soft boy icon Timothée Chalamet emerged as the face of Chanel’s new fragrance Bleu de Chanel last year. The partnership marks his first collaboration with CHANEL and his first official ambassador role for any fashion or beauty label. The BLEU DE CHANEL advertising campaign, shot by Mario Sorrenti, is released in June 2023, followed by the release of the campaign film, directed by Martin Scorsese, later this year.
Chanel commented on the collaboration as follows;
“With a dynamic energy as raw as it is refined, the French-American 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career. Apart from his audacious style and unapologetic charm, Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of BLEU DE CHANEL: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible”.
2. Rihanna x Louis Vuitton
Marking Pharrel’s creative direction for the high fashion brand, the powerhouse duo dropped their blockbuster advertisement in June, which features Rihanna – baby belly stylishly exposed – on a luxurious coffee run while toting a rainbow stack of bags covered in the house’s signature logo motifs. In the campaign, the singer wears a multi toned gray and pixelated leather button-up, which is mostly left unbuttoned, exposing her baby bump underneath. She also wears black trousers, layers of necklaces, and a glittering earring cuff.
The campaign was released just a few days before the kickoff of Men’s Fashion Week in Paris, marking Williams’s first after being appointed as Louis Vuitton’s menswear creative director in February. Williams succeeded Virgil Abloh, who held the role until his death in November 2021.
3. Ryan Reynolds x Mint Mobile
In March of this year, T-Mobile acquired Ryan Reynolds’s Mint Mobile in a deal estimated to be $1.3 billion. Ryan has stayed on with Mint and T-Mobile in a creative capacity in which his marketing firm, Maximum Effort, will likely continue to benefit from the partnership to promote Mint products and services, as evidenced by the announced video featuring Reynolds himself.
4. Beyonce x Balmain
Olivier Rousteing should have been doing one of two things late last July: either finalizing Balmain’s spring 2023 collection, or heading off on vacation. Instead he found himself listening to Beyoncé’s freshly-released Renaissance on rotation. As he tells it on a call from Paris: “I was sketching and sketching as I listened, and sometimes you can’t control the emotion of your sketch. And I started to imagine the sketches inside her album, how they would relate to the songs and the lyrics – it wasn’t something I was supposed to be doing but I was just inspired by the music to do it. And that’s how this started.”
Once he did get to that vacation, Rousteing kept sketching his Renaissance-rabbit hole pieces, refining and shaping. Then when he returned to Paris at the end of August he made a decision. “I contacted Marni [Senofonte, Beyoncé’s stylist ] and B. And I said, ‘Honestly, I want to create a couture collection with you.’ And they were like: ‘Wow, that’s a big surprise.’”
The collection features 17 looks co-created by Rousteing and Beyoncé. Each was inspired by a certain track, often a specific lyric, drawn from Renaissance. Alongside these details are some exclusive edited notes from Rousteing on the shape and context of their collaborative connection.
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