Apple has partnered up with pop music artist Olivia Rodrigo to shoot the first music video from her new album on the iPhone 15 Pro Max.
The video itself, viewable on Vevo, doesn’t carry any Apple branding. But the company worked with TBWA\Media Arts Lab on a lot of surrounding “Shot on iPhone” promotional materials.
Shot by director Jack Begert and cinematographer Xiao X Liu, the video makes use of the latest iPhone camera features such as the 5x zoom Telephoto camera. “For this video, we’re doing a lot of advanced camera moves to create energy. I was impressed with the quality of the footage,” said Begert. “Hearing about the 5x zoom on iPhone 15 Pro Max made me really excited.”
“It takes a lot of time on set to switch lenses between shots, but iPhone 15 Pro has seven lenses in one package, including a new 5x zoom on iPhone 15 Pro Max,” added Liu. “With just a few taps on the screen, I save time and get what I need in sharp resolution.”
This isn’t the first time the tech giant has collaborated with Rodrigo, featuring the singer in an iPad campaign two years ago, connected to her song “Brutal.”
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