The supermarket giant’s latest ad has been created by design agency BBH and demonstrates a determination to celebrate Christmas ‘no matter what’.
Set to the feel-good, upbeat soundtrack of Queen’s ‘Don’t Stop Me Now’ (rather appropriately) the advert follows several characters faced with festive adversities from the lights going out at the office Christmas party to being snowed in at Tesco and not able to drive home. It’s giving us Love Actually, love at any cost vibes and we are here for it.
The inspiration behind the campaign is based on Tesco’s research showing that 86% of UK adults admit that nothing will stop them from having a joyful Christmas this year. “Whether you are cautiously re-entering the world or diving right back in, Tesco shows that it is here to help release that much-missed Christmas joy,” says the London agency.
BBH worked in partnership with Mediacom, to produce a fully integrated through-the-line campaign. The TV ad comes in 90-second, 60-second and two 30-second versions. As well as TV, the campaign includes press, OOH, radio, social, in-store and PR, it launched on Saturday to much welcome applause.
Alessandra Bellini from Tesco says: “We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever. Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that. Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them from having a proper celebration this year.
“This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party – and the nation’s determined spirit that ensures we’ll overcome them all. We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. After all, this Christmas, nothing’s stopping us.”