Surprise surprise, with users drifting off an ever-changing Twitter/X, Musk has announced an expanded revenue opportunity for creators that activate subscriptions in the app in hopes to keep them on X.
The announcement reads;
“While we had previously said that X would keep nothing for the 12 months, then 10%, we are amending that policy to X keeps nothing forever, until payout exceeds $100k, then 10%. First 12 months is still free for all.”
This new measure means that for every $100k you earn in a month (after the first 12 months), X would take 10%.
As with any creator revenue program, users must meet requirements. In this case the Creator Subscriptions, which X re-launched back in April, enable all X users with over 500 followers to activate paid subscriptions in the app. Creators also need to have to post 25 times within the preceding 30 days, and be over 18, while they can charge either $2.99, $4.99, or $9.99 per month for access to their exclusive elements (though X is also looking to add variable price points soon).
Having said that, Apple and Google will also still take their 30% of all subscription revenue delivered via mobile devices.
Elon announced the new terms as part of a broader call-to-action for more people to support creators on X.
“If you can afford it, please subscribe to as many creators on this platform as you find interesting. People from every corner of the world post incredible content on ????, but often live in tough circumstances, where even a few hundred dollars a month changes their life.”