ChoChoiCreative has designed lovable retro characters for Vietnamese Snack Brand The Munchies Box. ‘Into the Groove’ is the name of the launch and sees familiar sweets from popcorn to bubblegum turned into a cast of cool characters.
“The characters are based on distinctive traits, and each member is put into either funny or awkward yet down-to-Earth situations, with their cute persona shining through in our illustrations,” says ChoChoi Creative.
The aesthetic is built on a foundation of low saturation tones and primary colors and its slightly edgy look takes its cues from ’80s comics and 50s cinematic cartoons. A Game Boy-Esque handheld console and chunky VHS tape even accompany the identity launch to enhance the nostalgic feel.
The adorable cartoons are set to appear on tote bags, pin badges, T-Shirts, stickers and face masks the Into the Groove identity is an in-your-face success!