Mr. Beast, the renowned YouTuber, ventures into China, uploading content on Bilibili to expand his global reach. While this move presents opportunities, adapting to China’s unique dynamics poses challenges.

Adapting Content for Chinese Audiences

Mr. Beast subtly adjusts content for the Chinese internet, highlighting charity contributions and addressing potential political sensitivities.
Australian Strategic Policy Institute’s Fergus Ryan notes the importance of understanding Chinese red lines and societal values.

Monetization Challenges and ‘The China Way’

To monetize in China, Mr. Beast must embrace unique social media business models.

China-based YouTuber Raz Gal-Or emphasizes the need to align with Chinese trends and explore alternative revenue streams beyond pay-per-view.

China’s Fascination with Foreign Influencers

Media Circle reveals the popularity of laowài (foreigners) on Chinese social media, showcasing the cultural phenomenon.

Chinese audiences seek fresh perspectives, creating an opportunity for Mr. Beast to share his experiences and impressions.

Entering China’s digital landscape offers Mr. Beast a chance to captivate a new audience, but navigating cultural nuances, adapting monetization strategies, and understanding the fascination with foreign creators will be key to sustained success.


How has Mr. Beast adapted his content for the Chinese audience?

Mr. Beast subtly altered his introductory video on Bilibili, emphasizing charity contributions and being mindful of sensitive topics like Taiwan.

What challenges does Mr. Beast face in monetizing his content in China?

Unlike YouTube’s pay-per-view model, Chinese platforms rely on merchandise sales and tailored advertisements, requiring adaptation to the “China way.”

Why are laowài (foreigners) popular on Chinese social media?

Media Circle suggests that Chinese audiences are intrigued by fresh perspectives, seeking content that provides insights into foreigners’ impressions of China and its people.

How do China-based Western content creators navigate potential risks and accusations?

Some content creators have faced safety concerns and accusations of being propaganda tools. While a few left China, others continue to create content that either critiques or supports the Chinese government.

What role do foreign influencers play in shaping perceptions of China?

Beijing has utilized foreign influencers, both critics and supporters, as part of its strategy to counter Western criticisms. The line between genuine content and propaganda becomes increasingly blurred as China cultivates influencers to defend its image.

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