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Meta launches new creator monetization initiatives and marketplace

Meta’s adding some new creator monetization options, including new metaverse and Web3-aligned options, as it looks to build the next platform for creative expression and engagement, and ensure that it keeps its top stars posting to its apps into the future.

Meta’s Creator Marketplace

Meta’s testing a new Creator Marketplace on Instagram, where creators will be able to get discovered by brands for potential partnership opportunities. The new Creator Marketplace will enable creators to list their interests and the types of content that they want to create, which will then help brands find potential matches for their campaigns.

Reels Play Bonus

Meta’s also expanding its Reels Play Bonus program to more creators on Facebook, which will also soon enable creators to cross-post their Instagram Reels to Facebook and monetize them within both apps.

Subscriptions

Meta’s also adding ‘interoperable subscriptions’, which will enable creators to give their paying subscribers on other platforms access to subscriber-only Facebook Groups (you can see an example of this in the third image above).

NFTs

After launching an initial test of NFT display options on Instagram back in May, Meta is now expanding the test pool for the option, while it’s also planning to bring NFT display to Facebook as well, ‘starting with a small group of US creators’.

Meta’s promise

Finally, Meta also notes that it will hold off on implementing any revenue share processes on Facebook and Instagram until 2024, which means that creators will be able to claim 100% of any funds raised via Events, Subscriptions, Badges, and Facebook Bulletin.

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