fbpx
Reading:
Mental Health Charity ‘Mind’ Rebrands for a Post Covid World

Mental Health Charity ‘Mind’ Rebrands for a Post Covid World

by Wishu
25 May 2021

In its first rebrand for a decade, Mind collaborate with DesignStudio to focus on the growing need for mental health support. 

The charity’s CEO, Paul Farmer, makes an interesting observation that weighs the pros and cons of the public attitude towards mental health post Covid. “There have been some hugely positive shifts in attitudes towards those of us with mental health problems, as well as increasing challenges, as more people come forward for support with their mental health, placing greater strain on services.” 
Mind still maintains its iconic blue shade but has expanded the colour palette to include a pastel pink, minty green and bright coral. In addition, both the watermark and the typeface have seen an upgrade in order to fit in with social media demands. 
According to DesignStudio creative director Vinay Mistry the goal was “to build on existing elements but broaden Mind’s appeal for today’s diverse audience”. This acknowledgement is exactly what’s needed during a time where mental health matters for everyone. 


0 Comments

Leave a Reply

Related Stories

8 December 2020

Top Makeup Artist trends for 2021

The 2021 trends are definitely making us even more excited to play with our beauty stash in creative projects.  Here are the biggest makeup trends for 2021…

by
26 November 2020

Trends for 2021 – Top company campaigns out there so far

Including Volvo, McDonald's, YouTube, and Facebook advertising campaigns.

by
Arrow-up