This week we’ll spend addressing the most important questions on how you can market yourself digitally. We already have covered SEO and websites in the last issue, which is available in the Community section.
Issue #2 – Newsletters & Blogs
𝙏𝙃𝙀 𝘿𝙍𝙄𝙇𝙇 𝙊𝙉 𝘿𝙄𝙂𝙄𝙏𝘼𝙇 𝙈𝘼𝙍𝙆𝙀𝙏𝙄𝙉𝙂
You already know the key to good digital marketing: Be helpful on subjects where you’re knowledgeable, and you build visibility, trust, and a following. With or without a website, you can pursue any of the items below.
𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗘𝗺𝗮𝗶𝗹 𝗖𝗼𝗻𝘁𝗮𝗰𝘁𝘀 𝗟𝗶𝘀𝘁
Its your digital goldmine: an instant, low-cost, direct line to people who’ve trusted you enough to provide their contact info.
A good mailing list is:
-Democratic: everyone has or can develop one.
-Versatile: You can email one person, handpick a group, or reach hundreds of people with a click.
-Trackable: You can tell who opens your emails, clicks on the links, opts in or out, or buys.
𝗘𝗺𝗮𝗶𝗹 𝗟𝗶𝘀𝘁 𝗘𝘁𝗶𝗾𝘂𝗲𝘁𝘁𝗲 & 𝗟𝗲𝗴𝗮𝗹𝗶𝘁𝗶𝗲𝘀
Our email inboxes like digital dens. We don’t like it when people drop in uninvited. Drop in on your email contacts this way and you might end up in the trash or deleted or spam.
Some tips to play safe:
1.Always get consent before adding anyone to your mailing list.
2.Include a clear opt-out or unsubscribe.
3.Include a valid return email address, company name, and mailing address.
4.Don’t supply email addresses to others.
𝗘𝗺𝗮𝗶𝗹 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: 𝗔 𝗖𝗹𝗮𝘀𝘀𝗶𝗰, 𝗨𝗽𝗱𝗮𝘁𝗲𝗱
An email newsletter is a super-fast, super cheap way to remind people about your services on Wishu, as-well-as launching new services.
𝙎𝙀𝙑𝙀𝙉 𝙀𝙈𝘼𝙄𝙇 𝙉𝙀𝙒𝙎𝙇𝙀𝙏𝙏𝙀𝙍𝙎 𝘿𝙊𝙎:
Nr1: Do have a consistent sender line. Use your name or your business name as a sender!
Nr2: Do give it a title.
Nr3: Do have a family resemblance. Pick up some elements from your website or branding designs.
Nr4: Do keep it short.
Nr5: Do have a schedule.
Nr6: Do plug it. Put opt-in language in your email signature.
Nr7: Do remember content and links. SEO’s Dynamic Duo!
𝘽𝙇𝙊𝙂 𝙊𝙍 𝙎𝙇𝙊𝙂?
A blog is an online log of your thoughts, ideas, insights, opinions, discoveries, and perceptions. Blogs can be text-, video-, or image-based, or microblog: a mix of super-short posts with visuals and links.
You can quickly set up a blog on a free blog site, integrate your blog into your website, use a blog instead of your website.
Remember – Blogs are SEO boosters and meeting tools because:
1-You can update them anytime with fresh, relevant, keyword-rich content.
2-They’re a platform for linking to others’ content, and vice versa.
3-They let you cultivate relationships online.
4-They can funnel subscribers to your email newsletter.
5-You can build trust that can pave the way to business.
A good blog is a significant time investment. Committed bloggers post every day. Be prepared to do weekly posts or several per month minimum. Consistency is key.
𝗪𝗵𝗮𝘁 𝗧𝗼 𝗕𝗹𝗼𝗴 𝗔𝗯𝗼𝘂𝘁?
It’s totally up to you. But keep it real, not too formal, and informative, like a good conversation. Some topics:
-What you’ve always wanted people to know about your field & industry.
-New developments in your field and what they mean for your customers.
-A list of really good resources.
-Case studies -> project case studies, showcasing how you work, and what you achieve, and how you achieve it.
-Inside tips, tactics, strategies, or updates.
-What you learned from attending a seminar or workshop
-Interviews with pros in your field
-Service & products reviews
-Themed posts tied to holidays or seasons
𝗕𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗧𝗼 𝗕𝗹𝗼𝗴
You can start by following some blogs that get good traffic, are read by people in your target markets, and that you like. Before launching your blog, you might stockpile several weeks’ worth of posts. Build in links between them (keeping the readers engaged).
𝑺𝑬𝑽𝑬𝑵 𝑩𝑳𝑶𝑮 𝑫𝑶𝑺:
Nr1: Do be yourself.
Nr 2: Do keep it short (around 500 words).
Nr 3: Do vary the format.
Nr4: Do use keywords strategically.
Nr5: Do reply to comments.
Nr 6: Do button up.
Nr 7: Do give. Offer a free article or a short video or podcast.
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