This week weโll spend addressing the most important questions on how you can market yourself digitally. We already have covered SEO and websites in the last issue, which is available in the Community section.
Issue #2 – Newsletters & Blogs
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๐๐๐ ๐ฟ๐๐๐๐ ๐๐ ๐ฟ๐๐๐๐๐ผ๐ ๐๐ผ๐๐๐๐๐๐๐
You already know the key to good digital marketing: Be helpful on subjects where youโre knowledgeable, and you build visibility, trust, and a following. With or without a website, you can pursue any of the items below.
๐๐๐ถ๐น๐ฑ ๐ฌ๐ผ๐๐ฟ ๐๐บ๐ฎ๐ถ๐น ๐๐ผ๐ป๐๐ฎ๐ฐ๐๐ ๐๐ถ๐๐
Its your digital goldmine: an instant, low-cost, direct line to people whoโve trusted you enough to provide their contact info.
A good mailing list is:
-Democratic: everyone has or can develop one.
-Versatile: You can email one person, handpick a group, or reach hundreds of people with a click.
-Trackable: You can tell who opens your emails, clicks on the links, opts in or out, or buys.
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๐๐บ๐ฎ๐ถ๐น ๐๐ถ๐๐ ๐๐๐ถ๐พ๐๐ฒ๐๐๐ฒ & ๐๐ฒ๐ด๐ฎ๐น๐ถ๐๐ถ๐ฒ๐
Our email inboxes like digital dens. We donโt like it when people drop in uninvited. Drop in on your email contacts this way and you might end up in the trash or deleted or spam.
Some tips to play safe:
1.Always get consent before adding anyone to your mailing list.
2.Include a clear opt-out or unsubscribe.
3.Include a valid return email address, company name, and mailing address.
4.Donโt supply email addresses to others.
๐๐บ๐ฎ๐ถ๐น ๐ก๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ: ๐ ๐๐น๐ฎ๐๐๐ถ๐ฐ, ๐จ๐ฝ๐ฑ๐ฎ๐๐ฒ๐ฑ
An email newsletter is a super-fast, super cheap way to remind people about your services on Wishu, as-well-as launching new services.
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๐๐๐๐๐ ๐๐๐ผ๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐ฟ๐๐:
Nr1: Do have a consistent sender line. Use your name or your business name as a sender!
Nr2: Do give it a title.
Nr3: Do have a family resemblance. Pick up some elements from your website or branding designs.
Nr4: Do keep it short.
Nr5: Do have a schedule.
Nr6: Do plug it. Put opt-in language in your email signature.
Nr7: Do remember content and links. SEOโs Dynamic Duo!
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๐ฝ๐๐๐ ๐๐ ๐๐๐๐?
A blog is an online log of your thoughts, ideas, insights, opinions, discoveries, and perceptions. Blogs can be text-, video-, or image-based, or microblog: a mix of super-short posts with visuals and links.
You can quickly set up a blog on a free blog site, integrate your blog into your website, use a blog instead of your website.
Remember – Blogs are SEO boosters and meeting tools because:
1-You can update them anytime with fresh, relevant, keyword-rich content.
2-Theyโre a platform for linking to othersโ content, and vice versa.
3-They let you cultivate relationships online.
4-They can funnel subscribers to your email newsletter.
5-You can build trust that can pave the way to business.
A good blog is a significant time investment. Committed bloggers post every day. Be prepared to do weekly posts or several per month minimum. Consistency is key.
๐ช๐ต๐ฎ๐ ๐ง๐ผ ๐๐น๐ผ๐ด ๐๐ฏ๐ผ๐๐?
Itโs totally up to you. But keep it real, not too formal, and informative, like a good conversation. Some topics:
-What youโve always wanted people to know about your field & industry.
-New developments in your field and what they mean for your customers.
-A list of really good resources.
-Case studies -> project case studies, showcasing how you work, and what you achieve, and how you achieve it.
-Inside tips, tactics, strategies, or updates.
-What you learned from attending a seminar or workshop
-Interviews with pros in your field
-Service & products reviews
-Themed posts tied to holidays or seasons
๐๐ฒ๐ด๐ถ๐ป๐ป๐ถ๐ป๐ด ๐ง๐ผ ๐๐น๐ผ๐ด
You can start by following some blogs that get good traffic, are read by people in your target markets, and that you like. Before launching your blog, you might stockpile several weeksโ worth of posts. Build in links between them (keeping the readers engaged).
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๐บ๐ฌ๐ฝ๐ฌ๐ต ๐ฉ๐ณ๐ถ๐ฎ ๐ซ๐ถ๐บ:
Nr1: Do be yourself.
Nr 2: Do keep it short (around 500 words).
Nr 3: Do vary the format.
Nr4: Do use keywords strategically.
Nr5: Do reply to comments.
Nr 6: Do button up.
Nr 7: Do give. Offer a free article or a short video or podcast.
