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Like a moth to a flame: How to make your website irresistible to clients

There are 1.8 billion websites in the world. That means that to every 7 humans that exist, there’s one website, on average, making it harder and harder to stand out among the many other brilliant creative freelancer websites. We are here to give you some tips on how to make your website irresistible to potential clients… they’ll be like a moth to a flame, baby!

Identify You Avatar Client

What type of clients do you tend to attract, a.k.a what is your demographic? Secondly, who is the creme de la creme within that demographic? Identify who this is and what they look for before you start implementing any changes. Put yourself in their shoes and consider what their goals may be when visiting your website. Are they one-time customers looking for a quick fix or repeat clients who need ongoing support? Are there different audiences that use your site differently? Understanding the “who” behind your website will help you clarify your messaging and create a guided experience that helps them reach their goal easily and efficiently.

How Will You Solve Their Problem

First identify, what is the client’s problem; are they looking for queer-centred illustrated narratives, specific hip hop production mastering or underground, Rick Owens-type of styling? Prove to them that you can deliver their niche and beyond. Your website should take the client on a journey, making them confident that you can deliver.

Your Content Should Drive Action

Once you’ve proved that you can deliver, you need to make it easy for the client to follow up with you. Ask yourself the following;

  • Does it answer the questions your clients are bringing to your site?
  • Does it create a conversion point to guide them to take action?
  • Is it formatted in a way that is scannable and easy to read?

Every page on your website should ultimately drive your visitors to take action, whether it’s another step in your sales funnel (like downloading a lead magnet) or starting the purchasing process by adding a product to their cart or scheduling a consultation.

Map Out the Pages

Content needs structure. Begin mapping out the pages for your site, understanding how many pages your average visitor goes through before taking action. Consult your website analytics to learn more about your client’s behaviour and adjust as needed. Consider how to connect the pages logically to ensure prospects get exactly what they need in the time allotted for their visit. For example, you might find that guiding people to your portfolio is an unnecessary detour if most of your visitors find you through social media, which is already filled with photos of your work.

Is Your Website Mobile Friendly?

You know how it is, rushing, trying to source a million and one things while in the tube, dropping the kids off or picking up resources for work. If your website isn’t mobile friendly you can kiss goodbye to at least half of the opportunities that would have come your way otherwise.

Check out the Competition

Competitive research is not intended for copying anyone else’s ideas but rather for informational purposes to see how your website fits in the market. For example, review competitors’ websites to see how they market themselves and what works well on their site and what doesn’t.

🤳 Must have tools!

  • Hotjar / Mouseflow – By combining both Analysis and Feedback tools, Hotjar or Mouseflow gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.
  • Google Analytics – Helps you track and report website traffic.
  • Matomo – measuring website traffic and user behavior.
  • HubSpot – measuring traffic, managing leads, email automation, and conversion rate optimization (CRO).
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