Lessons of Lockdown: What creative freelancers will do differently

Lessons of Lockdown: What creative freelancers will do differently

by Wishu
17 November 2020
What we have learnt from the first lockdown, is that there is a lack of wiggle room for freelancers and small businesses in the creative industry to adapt to times of uncertainty.

But itโ€™s not impossible!

There is a growing shift in how freelancing now works, here are some new tips to get the new year started with a bit more certainty.


๐—ง๐—ถ๐—ฝ #๐Ÿญ – ๐—ฆ๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜๐—ผ๐—ฝ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐˜†!

I think itโ€™s always been said, when going freelance, itโ€™s important to have a healthy reserve of cash. There will be those moments of quiet and youโ€™ll need to be ready for them. No one couldโ€™ve predicted that national lockdowns would happen, and it would impact our entire year of earnings. Donโ€™t stress yourself out if you donโ€™t have enough savings; what you should prioritise for the new year is to try and have money in the bank. This comes from you reshaping your financial liabilities, and earnings for your freelance business. Try and use financial calculators to work out how you can save more!

๐—ง๐—ถ๐—ฝ #๐Ÿฎ – ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜† ๐˜†๐—ผ๐˜‚ ๐—ด๐—ฒ๐˜ ๐—ฝ๐—ฎ๐—ถ๐—ฑ!

I think we can all agree that waiting 30 days (sometimes even longer) to get paid is ridiculous! With the current situation, itโ€™s important to shift on how and when you get paid. “Make your payment terms work for you,” says London-based photographer, Ameena Rojee. Use WishuPay escrow system to get your freelance project payments. This way you get paid directly and without the hassle of waiting for your project manager to login into a bank account.

๐—ง๐—ถ๐—ฝ #๐Ÿฏ – ๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฒ๐˜…๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€

“Be kind and human to clients, at all times,” says freelance graphic designer, Simon Minter. We’re all in the same boat, so try not to make assumptions or forget that your client will be struggling too. In which case, pick up the phone and chat with them.

๐—ง๐—ถ๐—ฝ #๐Ÿฐ – ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€

Start new ways of approaching clients. Use effective communication through cold emails, and social media to explore new opportunities.

๐—ง๐—ถ๐—ฝ #๐Ÿฑ – ๐—™๐—ถ๐—ป๐—ฑ ๐—ฎ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ!

“I won’t be letting work overcome my boundaries to consume and define me. And I’ll be finding purpose outside of it all.” – Joan W

๐—ง๐—ถ๐—ฝ #๐Ÿฒ – ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐—ป๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜€๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ๐˜€

Explore different income streams that would work for you. Itโ€™s now pretty clear that we shouldn’t have all our eggs in one basket. Having a few revenue streams is important and works very well when faced with situations like a national lockdown or project restrictions.

Check out yesterdayโ€™s webinar on the topic of Passive Incomes: https://bit.ly/2GTjHJq

๐—ง๐—ถ๐—ฝ #๐Ÿณ – ๐——๐—ผ๐—ปโ€™๐˜ ๐—ณ๐—ผ๐—ฟ๐—ด๐—ฒ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฅ ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด

“It’s important to work on your website or marketing right now. Company marketing/PR spending will most probably be reduced even when the world starts returning to normal. So you need to be on top versus your competitors to get what work will be out there,” says Elizabeth W.


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