Lemon8 is described as a “content sharing platform for a youthful community” and has features of both Instagram and Pinterest. The app seems to have the same algorithm as TikTok and is putting creators first.
Key features of Lemon8:
- Features beautiful, authentic, and diverse content.
- Combines features of Instagram and Pinterest. Polished photos and product focus from Instagram. Categorization and lifestyle topics from Pinterest.
- Algorithm similar to TikTok’s recommendation engine.
Creator content and monetization:
- Creators are currently heavily featured on Lemon8.
- There is no clear way for creators to monetize their content on the app, which may deter larger influencers from using it.
- The lack of a creator commercial plan is surprising, given that the app has been operating since March 2020.
Marketer interest and adoption:
- Marketers are interested in Lemon8 and need more information before investing resources.
- Lemon8 has had 6.3 million downloads worldwide in the past six months. The app has had over 256K downloads since its US soft launch in February.
- Advertisers are exploring the platform, and few brands have taken action yet.
Marketing opportunities and challenges:
- Lemon8’s links to ByteDance and TikTok have caused hesitation among some marketers.
- Marketers are looking for the next emerging platform to fulfil clients’ goals within their roster.
- The lack of a clear monetization plan for creators is a concern.
- The oversaturation of influencers on the app may make it difficult for brands to stand out.