YouTube meets streaming today as over a dozen content creators are making the jump from social media feeds to TV screens through a new partnership between the Roku Channel—Roku’s free, ad-supported TV service—and creator company Jellysmack.
Jellysmack and Roku have partnered to launch two new channels that allow viewers to stream series via the Roku Channel, which will feature 17 creators who partner with Jellysmack. The creator list is made up of a diverse cast from TikTok-famous hair stylist Brad Mondo to food YouTuber Emmeline Mayline Cho who will feature on the “Hello Inspo” channel. The “Mysteria” channel will feature creators in the true crime sphere, including Amy Townsend and Chris Nathan of “True Crime Recaps” and YouTuber Stephanie Soo, will discuss real-life crimes and other unsolved mysteries.
“Our partnership with Roku is about finding big opportunities for creators and their content,” said Stefanie Schwartz, head of platform partnerships at Jellysmack. In addition to broadening the audience for the company’s creator partners, the Roku Channel deal also brings “top creators” to the FAST service, she added. Many of the 17 creators have millions of followers across their social media accounts—Mondo, for example, has over 9 million followers on TikTok alone.
Jellysmack previously partnered with Pinterest in July the company teamed up with Pinterest to launch five video series on the platform featuring many of the same creators involved in the new FAST channels, including Cho, Garcia, Lauren Riihimaki and Liz Fenwick. However, those series consisted of short, weekly videos, rather than longform TV content.