Meta’s new Twitter-esque message board app – currently entitled ‘Threads’ – appeared in the Google Play Store in some regions yesterday, with no previous warning.

The apps’ name is bizarre seeing that Meta already launched and shuttered a separate messaging app called Threads back in 2021… Anyway, the new ‘Threads’ app will enable users to port their IG username over to the new, conversation-based platform, which essentially opens up DM chats on a more public basis. It’s giving Twitter but with an IG Direct influence.

If you click on the app in Play Store you’ll find the following description;
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
So… it’s a description of Twitter. We’re all on board with that right?

Meta’s been working on its text-based platform for some time, with first reports emerging back in April that it was exploring a ’decentralised social network for sharing text updates’. The decentralisation element now seems to be a lesser consideration, with Meta instead focused on using the scale of Instagram as a springboard to build a viable Twitter alternative, and a home for the many cast-offs who are unhappy with Elon Musk’s changes at the app.

It could be a glitch, a mistake at the Play Store end in making it viewable too early, or it could be a limited test by Meta, as it moves to the next stage.

Categorized in: