Instagram’s creator marketplace has had its ups and downs since its launch less than a year ago. Instagram has announced that it will be expanding its test of the creator marketplace by onboarding third-party influencer-marketing platforms and brand agencies via API.
The third-party influencer platforms include Captiv8, CreatorIQ, and Aspire, among others.This move could potentially increase brands and paid opportunities for influencers in the coming weeks.

Brands can use some creator marketplace features via third-party influencer-marketing platforms, but they will still need to be onboarded to Instagram’s creator marketplace to do so.
Marketing agencies can post project briefs on behalf of brand clients, and any communication made by an agency on behalf of a brand will include details disclosing that relationship. The test is currently limited to the US.