Instagram is launching creator subscriptions in several countries, including Australia, Canada, the UK, and more. This move comes after the successful launch of Instagram subscriptions in the United States back in January 2022.

With the new feature, eligible creators can offer their followers paid access to exclusive content such as posts, Live videos, Stories, reels, and highlights. Subscribers get a special badge that helps them stand out in the comments section and in creators’ inboxes.

To be eligible for Instagram subscriptions, creators must be at least 18 years old and have over 10,000 followers. They can choose from eight different price points, ranging from $0.99 to $99.99 per month, depending on the value they believe their content holds. The goal behind subscriptions is to give creators a chance to earn recurring monthly income based on support from their fans.

Instagram’s parent company, Meta, plans to continue rolling out this feature to other countries in the coming months. This move by Instagram follows similar initiatives by other platforms. For instance, TikTok introduced a “Series” feature that lets eligible creators post premium content behind a paywall, and Twitter offers a subscription feature for exclusive tweets from creators.

The expansion of Instagram subscriptions is part of Meta’s broader effort to invest in tools that help creators earn money and strengthen their connections with their followers. As the digital creator landscape continues to evolve, we can expect more updates and opportunities for creators in the future.

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