Sustainable living is on the rise but not popular enough as the climate grows in crisis more and more each day. Thankfully, several brands place sustainability at their core in order to attract eco-friendly consumers and to help put the world at ease.
As a brand, it’s definitely worth dipping your toes into green branding. Here are some brands to learn from.
Who Gives a Crap
A more environmentally friendly toilet paper that is “good for your bum and great for the world” as they say. Their products are 100% plastic-free and have options made from 100% recycled paper or 100% bamboo. Additionally, 50% of profits are donated to help build toilets for communities in need around the world. The brand also capitalized on the panic buying of toilet paper during the first lockdowns but offered a more sustainable alternative.
Outdoor wear brand Patagonia is a pioneer in the world of green branding. In 2016, they pledged $10 million of their Black Friday sales to grassroots environmental groups dedicated to preserving and improving the planet. What’s great about the brand is its honesty and open approach to constant evolution and self-critique their own behaviour like using fossil fuels to produce shells for their coats, which contributes to climate change. This makes the brand all the more likeable as they promise to evolve for the world and their consumers.
People who menstruate are rarely provided with a plethora of options when it comes to sanitary products. An individual can go through approximately 11,000 disposable pads and/or tampons in a lifetime and when you multiply that number by everyone with a period on this planet, that results in a substantial amount of waste.Thinx period-proof panties have the look and feel of regular underwear, but with their famous technology, they can hold up to four tampons’ worth of menstrual fluid. This is a much more sustainable solution than single-use products! Their super-absorbent fabric is tailor-made to serve light, medium, or heavy flows. Thinx crafts their undies carefully and consciously, from their sustainable manufacturing processes to the ethical working conditions where they are made.
Aesthetically exotic and environmentally sustainable, Yes Straws provides a beautiful alternative to disposable plastic straws. YesStraws produces 100% biodegradable straws made from natural materials so you can enjoy your drink comfortably without damaging the Earth. They use raw materials from renewable sources, like wheat and cane stems which are fast growing, compostable and biodegradable. Plus, they look so cute paired with your mojito! Their simple web layout and mouth watering photos of cocktails show how their products are sustainable and good for the environment.
Most teas are branded as holistic and when most of us think of tea we think clean, healthy and detoxifying. The truth is that many teas are produced in a way that is unfair to workers and taxing on the environment. Everything Numi Tea does ties back to its mission: from sustainable packaging to making donations to environmental nonprofits to tracking carbon emissions during the production process.