Videos have become one of the most useful marketing tools for freelancers. Offering you a way to connect with your audience and clients, grow your freelancer brand, and make an impact on those who follow you.
With the right strategies in place, IGTV can be a perfect space for your video content. You have the option to publish videos on IGTV that are up to an hour long and can be used to inform, captivate and convert viewers into loyal followers and brand advocates.
𝘝𝘐𝘋𝘌𝘖𝘚 𝘈𝘉𝘖𝘜𝘛 𝘠𝘖𝘜𝘙 𝘞𝘖𝘙𝘒 & 𝘚𝘌𝘙𝘝𝘐𝘊𝘌𝘚 Videos that would show clients and your audience a feel for the services that you offer. You can offer your audience exclusive content that shows them how you work and what they could be expecting.
𝘌𝘟𝘊𝘓𝘜𝘚𝘐𝘝𝘌 ‘𝘉𝘌𝘏𝘐𝘕𝘋 𝘛𝘏𝘌 𝘚𝘊𝘌𝘕𝘌𝘚’ 𝘝𝘐𝘋𝘌𝘖𝘚 Exclusive content that tells your freelancer story is helpful when wanting to connect with your audience in a super personable and authentic way. Offering your future clients and audience a feel of what it’s like behind the scenes of a project you work on. These videos aren’t expected to be super polished.
𝘚𝘌𝘓𝘍-𝘊𝘈𝘙𝘌 / 𝘚𝘌𝘓𝘍-𝘏𝘌𝘓𝘗 𝘎𝘜𝘐𝘋𝘌𝘚 At this moment, some of the top-performing video content is based on self-care and self-help. IGTV opens up a forum to discuss this extremely important matter at a deeper level and offers a fantastic opportunity to engage with your audience in a way that feels super personable.
𝘐𝘕𝘛𝘌𝘙𝘝𝘐𝘌𝘞𝘚 𝘈𝘕𝘋 𝘘&𝘈𝘴 𝘚𝘌𝘚𝘚𝘐𝘖𝘕𝘚 A great way for a freelancer who is looking for IGTV ideas is to conduct interviews and Q&As with other creators/collaborators.