While working from home certainly has its advantages and conveniences it can be hard to feel like you’re creating an impression when not physically in the office.

However, remote working isn’t going anywhere. Now more than ever, it’s important to know how you can virtually present yourself in a way that still impresses your clients, your co-workers, and other leaders as an independent freelancer.

Here are some tips on how to show up without showing up:

Know your brand

Jeff Bezos of Amazon has said, “Your brand is what other people say about you when you’re not in the room” and while we shouldn’t take every leaf out of his book this is certainly some advice to follow. Once you know how others perceive you, you can work to amplify the positives and work on the more constructive items noted. Ensure that you’re actively defining and reinforcing what your brand is and what you stand for.

Switch on your webcam

When you attend remote meetings try to present yourself visually as often as possible. Going on a webcam is really how you “show up” and people are able to see you and put a face to a name. This can also foster a deeper connection and allow others to get to know you on a more personal level. Furthermore pay attention to how you present yourself – avoid towels on the head and pjs please!

Audio should be strong

Similarly to the visual side, ensure that your audio is strong. Do you have a quiet environment where you can host and attend online meetings? Is your microphone working well? Ensure that you are being heard with clarity.

Know how to self-promote

When you receive positive feedback from a client, make sure you’re documenting that and sharing it on your platforms and with future clients. Utilize emails and chat forums to share your wins and any learnings you’ve had recently so you can gain visibility and boost your personal brand in the workplace. This will ultimately help when it comes time for promotion conversations too.

Connect within your community

It’s incredibly important for a remote freelancer to get to know your community. Make the effort to proactively connect with them and learn more about who they are outside of work. This will help you develop deeper relationships beyond the surface level work conversations despite the fact that you’re a remote employee.

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