Google’s OG video platform, YouTube, has always been one of the best sources for creators and businesses to create and promote their brands. With over 2.49 billion monthly active users, YouTube is surely a haven for creators and brands alike. 

However, simply posting video content on YouTube and hoping for the best does not really help to improve the brand and reach new users. YouTube creators must see, analyze, and improve the YouTube Analytics data for their channels to grow substantially.

So, if you are a YouTube creator or marketer, looking to learn how to see, analyze, and improve your YouTube Analytics data, this article is for you! 

In this article, I have shown how you can see your YouTube Analytics on a desktop as well as a mobile device, and improve your YouTube content based on the right metrics. Check out the following sections for all the details!

How to See YouTube Analytics for Your Channels?

Now, when it comes to accessing and viewing YouTube Analytics for your channel, it can be done both on a desktop or a mobile device. 

We have shown how you can access YouTube Analytics for your channel on a Windows/macOS desktop or an Android/iOS mobile device in the following sub-sections:

1. View YouTube Analytics on a Desktop

Viewing the YouTube Analytics data on a desktop or a laptop can provide an in-depth report for your YouTube channel and give you a proper idea about how your channel is performing on the platform.

So, use the steps right below to view your YouTube Analytics data on your PC or laptop:

1. Open your preferred web browser and go to youtube.com.

2. Log into your YouTube account.

3. If you are already logged into YouTube with multiple accounts, you can click your profile icon, click the Switch Account option, and select the account for which you want to view your YouTube Analytics.

4. Next, click your profile icon once again, and select the YouTube Studio option on the drop-down menu.

5. Now, on the YouTube Studio page, click the Analytics tab on the left navigation pane.

6. Here, you will find all the essential YouTube Analytics data for your selected channel.

7. You can view the overall performance of your YouTube content on the Overview page.

8. Furthermore, you can explore the Content, Audience, and Research pages to view more YouTube Analytics data for your channel.

9. On a desktop or laptop, you can also click the Advanced Mode button at the top right corner to view an in-depth YouTube Analytics report for your channel.

10. You can even export the Advanced Mode report to Google Sheets or save it as a CSV file on your PC or laptop.

So, this is how you can open and see the YouTube analytics data for your YouTube channel using a desktop or a laptop.

2. View YouTube Analytics on a Mobile Device

Apart from viewing your YouTube Analytics data on a desktop, you can also view it on your Android or iOS device on the go. For that, you will need to download and install the official YouTube Studio app from the Play Store or the App Store.

Once that is done, you can simply launch the YouTube Studio app on your mobile device, log into your account, and check the YouTube Analytics data for your channel via the Analytics tab on the bottom menu bar.

Now, one of the caveats of the YouTube Studio mobile app is that it does not have an Advanced Mode like on the web client. However, YouTube delivers Story-style weekly recaps of your channel performance exclusively on the YouTube Studio app.

How to Analyze and Improve YouTube Data?

Alright, now that you know how to access and see the YouTube analytics data for your channel(s), let’s get down to how you can use those numbers to analyze and improve your YouTube content.

So, take a quick look at the pointers below to learn how to analyze the YouTube analytics data of your channel and optimize your YouTube content:

1. Check Your Top Content and Produce Similar Videos

Now, on the Overview page of the Analytics tab in YouTube Studio, you will find a list of the top-performing Shorts and videos on your YouTube channel for the past 28 days.

So, go through this list to analyze what your channel viewers prefer to watch, and start posting similar content on your YouTube channel. This can hugely improve your YouTube analytics data and take it to the next level.

2. Know Your Audience to Create Relevant Content

The Audience section in YouTube Analytics is a significant source of data that you can leverage to improve your channel content.

The Audience page not only provides a clear overview of your channel audience via the Returning viewers and Unique viewers metrics but also shows when most of your viewers are on YouTube, where are they from, what they like to watch, and the overall demography.

So, use the Audience data to optimize your YouTube videos and produce relevant content that will cater to most of the users who come to watch your channel. This can significantly improve the click-through rate (CTR) numbers and improve your YouTube analytics data.

3. Check How Viewers Find Your Videos and Use a Relevant Strategy

Another important YouTube Analytics metric that can help you optimize your content is the “How viewers find your videos/Shorts”. You can find this under the Content section on the YouTube Analytics page.

Now, as you can see, most of my viewers find my videos and Shorts via YouTube search. This means that if I use appropriate keywords in my content, my videos and Shorts can rank higher on the search results page on YouTube and increase their discoverability.

So, analyze how viewers of your YouTube channel find your content on the platform and adopt a relevant strategy to improve your YouTube analytics data.

4. Experiment New Content Strategies Based on YouTube Analytics Data

The Analytics tab in YouTube Studio is a great source of YouTube data that can give you a proper overview of your channel performance, audience, and content.

So, if you are a serious YouTube creator or marketer, you must review the YouTube analytics data of your channel(s) from time to time. Analyze all the important metrics like view counts, watch time, click-through rate, and others to come up with new content strategies.

Use YouTube Analytics Data to Optimize Your Content

So, that wraps up our short explainer on how to view, analyze, and improve YouTube analytics data of your YouTube channels. 

Although the points mentioned in this article are some of the basic ones that every YouTube creator must follow, you can do your own research to learn how to get more insights from your YouTube Analytics data. You can also subscribe to our newsletters for more such stories and insights!

Frequently Asked Questions (FAQs)

How do I improve my YouTube Analytics performance?

There are various ways to improve your YouTube Analytics performance. So, review important YouTube Analytics data periodically to analyze your top-performing content, your audience base, and other factors to optimize your YouTube content accordingly.

How do I get YouTube Analytics data?

You can get the YouTube Analytics data for your YouTube channel in the Analytics tab in YouTube Studio. You can view the data either via YouTube’s web client on a desktop/laptop or using the YouTube Studio app on your mobile device.

How can I improve my YouTube content?

Improving YouTube content depends on a variety of factors. However, one of the best ways to improve your YouTube content is by analyzing your YouTube Analytics data in YouTube Studio and optimizing your content accordingly.