Meta’s uber-popular platform, Instagram, is one of the leading social media platforms for creators and influencers to garner audiences and engage with them. Amongst others, one of the best ways to reach new users and reward them for supporting you on the platform is to organize an Instagram giveaway or contest.

Now, as you have already landed on this page, I presume you are planning to run an Instagram giveaway or contest for your followers but don’t know where to start.

Well, fret not! In this short guide, I will help you understand how to run a successful Instagram giveaway or contest. So, check out the following sections for all the details right away!

What is an Instagram Giveaway or Contest?

Now, before I dive into the basic steps to run a giveaway or contest on Instagram, let’s take a quick look at what it actually is and how it can help your Instagram handle.

An Instagram giveaway or contest is a limited-time event that businesses, creators, and influencers can organize on their handles to reward their followers with physical or digital prizes. 

It not only serves as a great reward mechanism for existing followers but also acts as one of the best marketing tools to reach and acquire new ones. Furthermore, an Instagram giveaway or contest can drastically increase the visibility of your handle on the platform.

How to Run an Instagram Giveaway or Contest Successfully?

Alright, now that you know what an Instagram giveaway or contest is, let’s go through the steps to run a successful Instagram giveaway or contest on your handle.

Step 1: Define Your Goals or Objectives for the Instagram Giveaway

One of the first things that you must do to run an Instagram giveaway or contest is to define your goals or objectives for it. So, ask yourself what you want to achieve with the Instagram giveaway.

Do you want to gain new followers or want your existing followers to subscribe to your newsletter? Or do you want to promote a product strategically and create more User-Generated Content (UGC) surrounding it?

The basic goals or objectives of your giveaway or contest will help you shape and organize your Instagram giveaway and run it successfully on the platform.

Step 2: Choose an Appropriate Reward for the Instagram Giveaway

Once you define your goals or objectives for your Instagram giveaway or contest, you must select an appropriate reward or prize that aligns with your niche and follower base. 

Not only your giveaway prize must align with your niche and target audience but they should also be compelling and enticing. 

This would ensure more entries for your Instagram giveaway or contest from your followers as well as non-followers who come across your post on the platform.

Step 3: Create Clear Entry Rules and Guidelines

Now, after choosing your giveaway reward or prize, you must set clear-cut rules and guidelines that users must follow to enter your Instagram giveaway or contest.

The entry rules and guidelines for your Instagram giveaway must be aligned with the giveaway objectives that you want to achieve on the platform. 

So, if you are running an Instagram giveaway or contest to increase your brand visibility, you can ask your entrants to share your giveaway post with their friends or on their Stories to solidify their entries.

Step 4: Set a Pre-Defined Timeline for Your Instagram Contest

Every Instagram giveaway or contest must have a pre-defined timeline during which entrants need to fulfill the entry criteria. So, before you finalize your Instagram giveaway, you must set a specific duration for it.

Now, the time duration of your Instagram contest should be appropriately set. This means that it should not be too short for your followers or target audience, and must be long enough for them to follow all the entry rules and enter it.

The duration of your campaign also depends on the type of Instagram giveaway or contest. So, if you are running an Instagram giveaway for your handle or brand, a one-to-two-week duration can work well. However, if you aim for consistent awareness, you can set a one-month timeline for your Instagram contest.

Step 5: Create a High-Quality Post for Your Instagram Giveaway

After finalizing all the elements for your Instagram giveaway or contest, you must create a high-quality post for it on the platform. The Instagram post must showcase the reward or prize that the entrants can win and contain all the other necessary information regarding it.

An ideal Instagram giveaway post has a pre-set format in which all the factors relating to it are mentioned and defined clearly. Additionally, you must use relevant hashtags in your Instagram giveaway or contest post such as #giveaway, #eastergiveaway, #holidaycontest, and other similar ones.

Do keep in mind that the post might be shared by your followers as well as non-followers. Hence, it should be well thought out and transparent.

Step 6: Promote Your Instagram Giveaway on Other Platforms

Now, after creating an engaging post for your Instagram giveaway or contest, it is given that you should promote it on the platform to garner more audience. 

However, apart from promoting it solely on Instagram, you should share it on other platforms like TikTok, YouTube, and Facebook to reach more users and redirect them to your Instagram handle.

Step 7: Close Your Instagram Giveaway and Mention the Winner

Once your Instagram giveaway or contest concludes, one of the first things that you must do is close it to notify users. To do this, you can either archive the original Instagram giveaway post on your handle or edit the post with a “CONTEST/GIVEAWAY CLOSED” heading.

Another essential thing you can do for your Instagram giveaway is mention and tag the winner of it in the original post. This will not only provide a sense of inclusivity for the winner but also build trust in your entrants for future Instagram giveaways or contests.

Go On and Run Your Instagram Giveaway or Contest Successfully!

So, that wraps up our short guide on how to run an Instagram giveaway or contest successfully. Remember that this is only a basic guide to successfully run an Instagram giveaway or contest.

You can do some more in-depth research about them before finally organizing a giveaway or contest on the social platform. If you need more such insights, you can also subscribe to our newsletters.

Frequently Asked Questions (FAQs)

How do you make a successful Instagram giveaway?

Although there is no set formula for creating a successful Instagram giveaway, there are some basic steps that you must follow. These include defining your giveaway goals, choosing an appropriate reward, creating a high-quality post, and maintaining transparency.

How do you increase followers with an Instagram giveaway?

If you want to increase your followers with an Instagram giveaway or contest, you can set the entry rules for the giveaway campaign in a way that your entrants become your promoters. You can also choose an enticing reward or prize for your Instagram giveaway or contest so that more users become interested in that.

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