So, you’ve put in the groundwork, built up a neat portfolio and developed a diverse clientele. Well, sorry to break it to you but you ain’t done yet! Marketing is the fat juicy cherry on the video production company cake.
Wishu is here to provide you with the essential steps to take when marketing your video production company.
Market Research
It sounds basic, we know but it really is crucial. How can you attract and appeal to customers when you don’t know what they want? Interview your ideal customer avatar – or a group of people who come close – to know what they would expect from your brand. The same goes for your competitors. By knowing their strengths and weaknesses, you will be able to develop a solid marketing strategy around that.
Let them know your value
What is your value? This can mean many different things so what you need to do is focus and hit a specific keyword. So, if your company does something really well above other things, such as adding professional motion graphics to your work, then showcase that. This has value to a potential client. And it also may help you gain a competitive advantage over your competition. Showcase this value across your website, social media, and streaming services that show your reel.
Networking and Relationships
Getting out there and shaking hands and having face-to-face time with clients and other production company owners is a big deal. You’ll find that there are trade organizations online and in person. Join these organizations and put in the effort to connect with people at these events.
Reviews and Referrals
No matter if you’re doing industrial, commercial or even big-budget film work, it’s all who you know and who can vouch for you. Creating a great name for yourself is more powerful than you can imagine. If you’ve established a great collaborative relationship with your client and they’re happy with your work, then ask them to provide you with a few words about their experience.
Social Media
Running the social media of your company takes a lot of time and effort. If you set a good strategy, you should be able to tackle the gauntlet that is social media and have it work for you. If you have the budget for an intern or social media manager – even better! Use analytics to see what works well and keep at it. Consistence and interaction are key.
