Despite always being a successful streaming platform, Twitch soared in popularity during the pandemic (now 4 years ago).

While Twitch boasts 9+ million streamers, many can’t even rely on having 16 people viewing them during a stream. Audience engagement is crucial to Twitch and there seems to be little point in streaming without an audience.

Here are our suggestions about how you can gradually grow from an account with little engagement to a subject of chat among the platform’s channels.

Post your VODs to YouTube

Twitch isn’t the best platform when it comes to discoverability. It doesn’t have any strong features in place to enable viewers to find new creators, which is why so many new streamers end up streaming to nobody.

That’s why the best way to get more Twitch viewers is to build your audience outside of Twitch first, and then move them over later.

Make sure you add CTAs (call-to-actions) in your videos asking your YouTube channel audience to check out your livestreams to transfer those viewers over to Twitch.

Create and share Clips on TikTok 

For the same reason, TikTok is a great place to grow an audience. The leverage here is that TikTok’s algorithm works a lot faster than YouTube’s, meaning you can grow a following in shorter time.

TikTok is brilliant for gaming streamers because the short clips act as a sort of advertisement for your Twitch, and even YouTube channel.

Here’s how to adapt content from Twitch streaming to a stellar TikTok bank

Next time you’re broadcasting live and something particularly interesting, funny, or exciting happens, ask your viewers to clip it for you (or do it yourself by hovering over the video player and clicking the Clip icon). 

You can then access these clips later via the Twitch Clips Manager, save them as highlights, or download them using external software like Clipr.

Once you’ve downloaded them to your computer, edit them to tidy them up, and upload them to TikTok, YouTube Shorts, Instagram Reels, etc. 

Publishing engaging short-form videos on these kinds of social networks will allow you to tap into a much wider audience than you could reach on Twitch alone.

Again, just remember to include a CTA asking viewers to check out your livestreams in your clip captions to move that audience over to Twitch.

Play the right games

When Twitch users are looking for streamers to watch, they’ll usually use the Browse function and select the game they’re interested in watching. 

They’ll then see a list of streams that are currently broadcasting within that category to choose from. But here’s the thing: Twitch’s ranking algorithm lists these streams in order of their viewer count. 

So if you’re playing a game that lots of other popular streamers are also playing (like Valorant or Minecraft), you’ll end up buried at the bottom of the page, which can make it tough for viewers to find you.That’s why it’s important to focus on playing games with a good viewer-to-streamer ratio.

Ideally, you’ll want to choose a less-competitive game that you can rank in the top 3 rows for (based on the number of viewers you typically get). But ideally, it should still be a game that plenty of people watch.

Make the Most of Twitch Drops

During Drops campaigns, viewers can earn in-game rewards by watching streams from participating Twitch channels for a set amount of time. 

As you’d expect, this sends viewing figures through the roofs. And you can capitalize on this increase in average viewer counts by participating in the campaigns as a streamer.

To get started, visit your creator dashboard and select Viewer Rewards > Drops. Then, make sure Enable Drops is turned on.


Below that button, you’ll see a list of all open drops campaigns. Select the campaign you want to participate in to read the requirements and then follow the instructions. You’ll usually just need to connect your Twitch account to the game, and then go live while you play it.

Up your production quality

Aside from making sure your streams are interesting, it’s also important to make sure they look professional. And that means upping your game when it comes to production quality.

Here are some tips on how to make your streams higher quality:

  • Good lighting 
  • High quality webcam
  • Use professional looking overlays (the graphics that streamers place on top of their webcam and game capture windows to improve the aesthetic)
  • Have a clean and consistent set up

Engage With Your Chat

Interacting with your Twitch chat is one of the most important things you can do to get more viewers on Twitch, for two reasons:

First off, interacting with your Twitch audience makes them feel like part of the community and helps to keep them engaged. This, in turn, makes them more likely to watch for longer and keep coming back for subsequent streams, which can have an impact on your average viewer counts.

And secondly, having an active chat helps with discovery. Twitch’s algorithm is more likely to show your channel on the homepage of more users if it’s clear it’s driving engagement, and an active chat is the most powerful engagement signal there is.

So remember to ask questions, like comments and keep up engagement with the people interacting.

Set a Clear Schedule and Keep to It

This advice applies to virtually any online activity where you want to increase your viewing numbers. For example, if you run a blog, you need to establish set times for your new posts.

If you have a YouTube or TikTok channel, you should upload new videos at the same time each week. You should even schedule your social posts to be at the same times weekly if you want to build a strong team of engaged followers.

You are likely to have few people watching your early streams, but you should gradually build up numbers. In the meantime, you want to keep the few followers you have.

They need to know they can depend on you and that it is worth them putting aside a regular chunk of time each week to return for your future broadcasts.

Sticking to your schedule is an easy way to build up trust with your audience. People can plan their time to watch you, and you don’t want to let them down.