Having a great content strategy for Linkedin will help you connect with potential clients, businesses, and industry top creators. Pretty much the opportunities are limitless!
So what’s the secret to being successful on LinkedIn? It’s CONTENT! What you post on LinkedIn matters. If you’re going to invest your time into building your LinkedIn you will need to not look at it as a re-share space, you will need to look at it differently. In this guide, we’ll outline four tried-and-tested post formats, precise formats you should consider sharing on LinkedIn. This will help you reach your LinkedIn goals:
How does creating a content strategy for LinkedIn work?
You’ll first need to outline your key marketing goals for your freelance business:
Step #1: Outline Your LinkedIn Marketing Goals
By setting such goals it will help you keep your efforts focused and also help you assess how you will measure these goals. You will be able to consider all of the opportunities that come out from the platform and how LinkedIn’s audience fits your business objectives. Creators often use LinkedIn to look for project/job opportunities, networking with niche communities, career advice and relevant conversations.
You should consider taking on some of these goals into your action plan:
Attracting job opportunities
Attracting the right clients
Raising awareness in LinkedIn groups
Raising your freelance brand awareness with creative industry professionals
Step #2: Create a LinkedIn Content Strategy
Now that you got a clear image of what you want to achieve on the platform, you can start to look at how you’ll build your content strategy that supports your freelance business goals.
For example, if you want to attract more creative job opportunities, you can post some updates on your feed, or in LinkedIn groups dedicated to creative jobs and freelancing. By keeping your freelance business goals at the heart of your strategies, you’ll be able to build the best messaging and content that drives results.
So, what should you post on LinkedIn? Here are the 4 Content Ideas for Viral Growth
These are all tried and tested growth ideas that you can try out on LinkedIn:
Thought leadership in your niche
Freelance Advice, Events, and Opportunities
Your freelance career spotlights