Despite facing threats in the US and being banned in various other countries, ByteDance’s short-video platform TikTok has maintained its dominance in the market, garnering over 600 million active users daily. According to reports, TikTok is also 15% more engagement-friendly than other social media apps on the market.

So, it is only natural that creators are often found chasing high engagement rate numbers for their TikTok accounts. However, for someone who is just getting into the TikTok scene, it can be a bit overwhelming to grasp these concepts.

What even is the TikTok engagement rate? How high should it be for any TikTok account? Also, how to calculate my own TikTok engagement rate? If these are the questions that are popping in your head right now, you have landed on the right page! 

In this article, I am going to briefly explain all the engagement-related concepts related to TikTok and also provide a few tips to boost your TikTok engagement rate.

What is the TikTok Engagement Rate?

The engagement rate on TikTok (or any creator-focused platform) is one of the most significant parameters for creators to measure how well their content is performing on the platform. It essentially gives a percentage rate for the amount of engagement the content is generating on TikTok.

Now, if you are wondering what “engagement” means for your TikTok content, it is basically any kind of user interaction for your content. It could be the likes you receive on your content, the comments people leave, or the times they hit the share button.

To put it in simple terms, the more people like, comment, or share your TikTok videos on the platform, the more your TikTok engagement rate will be.

How to Calculate the TikTok Engagement Rate?

Calculating the TikTok engagement rate is fairly simple. However, before diving into that, let’s take a quick glance at the industry average engagement rates for TikTok accounts with varied amounts of followers.

Average Engagement Rates for TikTok Accounts

When it comes to the TikTok engagement rate, it can range between 9.7% to 10.5% for creators on the platform.

Calculate and boost TikTok Engagement Rate
Credit: The Influencer Marketing Factory

According to a report by The Influencer Marketing Factory, the average engagement rate for TikTok for different creator-tiers are:

Follower CountAverage Engagement Rate
100,000 – 500,0009.74%
500,000 – 1,000,0009.81%
1,000,000 – 5,000,00010.32%
5,000,000 – 10,000,00010.46%

TikTok Engagement Rate Calculator

So now that you know the average TikTok engagement rates for creators with different follower numbers, let’s get into the calculation factor. For that, you will need to acquire the following numbers from your TikTok analytics:

  1. No. of views
  2. No. of likes
  3. No. of comments
  4. No. of shares

Once you have these numbers, you can use the following formula to calculate your TikTok engagement rate:

TikTok Engagement Rate = [(Total no. of Likes + Comments + Shares)/Total no. of Views) x 100

You can use the above formula to calculate the engagement rate for an individual TikTok video or the overall content posted during a specific time frame. Make sure to use the numbers accordingly!

Now, if you are using any social media management tool to monitor your TikTok account, you should know that many of them offer built-in TikTok engagement rate calculators. 

So, check if your current social media management platform has it or not. If it does, you can simply connect your TikTok account and calculate the engagement rate with a click of a button.

How to Boost Your TikTok Engagement Rate?

There are a few essential practices that you can follow and maintain to boost the TikTok engagement rate for your account. Check them out listed right below:

1. Keep Your Content Consistent

Maintaining a niche for your content and focusing on it can help you boost your TikTok engagement rate. So, if you are posting TikTok videos about fashion, stick to it, and publish related content. 

Calculate and boost TikTok Engagement Rate
Credit: Unsplash | Amanda Vick

Do not deviate from your niche as it could confuse your audience and, in turn, decrease the engagement rate on TikTok.

2. Post Regularly but Maintain Content Quality

Maintaining a schedule for your TikTok content and posting regularly can help increase your engagement rate on the platform. Although TikTok suggests publishing 1-4 videos daily, it is not a hard-and-fast rule.

If your TikTok content quality is sub-par, there is a high chance that viewers will not engage with them. So, even if you post only one video on your TikTok handle daily, maintain that schedule but make sure to keep them top-notch.

3. Interact with Your Audience

Another healthy practice to boost your TikTok engagement rate is to interact more with your audience. This will not only help them perceive you as a reachable creator but also encourage them to engage with your TikTok content more.

So, reply to user comments, ask questions using TikTok’s Q&A feature, and let your audience know that you are available for them.

Calculate and boost TikTok Engagement Rate
Credit: TikTok

4. Focus on Audience Needs

Focusing on the needs of your audience and planning your content strategy accordingly can highly improve your TikTok engagement rate. 

So, analyze the needs of your audience and publish relevant videos that cater to those specific needs.

5. Use Trending Audio and Music

Using trending audio clips and music for your TikTok content can help your videos reach new users. This can, in turn, boost your TikTok engagement rate.

Wrapping Up

So, that wraps up our guide on calculating TikTok engagement rate and taking it to new heights. Having a high engagement rate on TikTok and maintaining it could unlock various opportunities on the platform and take your TikTok game to the next level.

Frequently Asked Questions (FAQs)

How do I check my TikTok engagement rate?

You can either calculate your TikTok engagement rate yourself or use built-in TikTok analytics tools in third-party social media management platforms.

What is a good TikTok engagement rate?

Although the average engagement rate on TikTok can differ based on the follower count and other factors, it usually ranges from 6% to 10%.

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