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How often should you post on Instagram in 2022? Here’s the magic numbers…

A picture taken on October 18, 2021 in Moscow shows the US social network Instagram’s logo on a tablet screen. (Photo by Kirill KUDRYAVTSEV / AFP) (Photo by KIRILL KUDRYAVTSEV/AFP via Getty Images)

How often should you post to Instagram each week? 

To find an answer, researchers analysed over 81 million feed posts (excluding Reels and IGTV videos). 

According to research, the more Instagram posts you make per week, the better your overall reach will be. Similarly, increasing the number of posts usually results in an increase in total likes and comments.

However, as more posts are shared, the rate of reach and interaction per individual post fluctuates — and this varies even more depending on how many followers an account has.

  • For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. 
  • For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.
  • For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.

So, how often should I post on Instagram?

The answer? It all depends on your goals.

If your goal is to reach new audiences, posting more frequently on Instagram, paired with an effective hashtag strategy, is always a good idea.

According to our analysis, for the best reach rate per post, you should post:

  • 14 times per week if you have under 1K followers
  • 14 or 20 times per week if you have 1K-250K followers
  • 1 times per week if you have over 250K followers

If your goal is to increase your engagement rate, you should post:

  • 14 times per week if you have under 1K followers
  • 1 times per week if you have over 1K followers
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