From helping with content ideas, to drafting emails, to writing posts for LinkedIn, influencers/creators are learning how to make the most of ChatGPT to get stuff done in a career path that can be rather lonely. The artificial intelligence (AI) app had 100 million unique visitors in January, making it one of the fastest growing in history.
As content creators, we do almost everything ourselves unless we have a huge number of followers and are signed to a big time agency. ChatGPT is helping some creators relieve the admin chores. “ChatGPT has become an indispensable tool for my content creation process,” said Eric Suerez, who has amassed about 4 million followers on TikTok with his challenge videos. “Its ability to spark ideas, enhance creativity, and automate certain tasks has enabled me to create high-quality content.”
As a quick but important to note disclaimer, it must be observed that while I can be a valuable tool to increase productivity, the creators said that they generally would not take the content ChatGPT generates without fact-checking it and adjusting it to their style.
“As an influencer who doesn’t have the support of a management team or an assistant, I use ChatGPT daily as I would Grammarly and Google,” said micro influencer Tanisha Cherry. For her, it’s a “supplementary resource,” she said.
As a creator, continually coming up with creative content can feel exhausting, especially during uninspiring periods. For example, you could search in ChatGPT if you’re a beauty influencer “list 10 article titles that someone would look for if they were a beginner makeup artist.” This helps with SEO and content ideas and titles.
For example, Benjamin Poli has asked ChatGPT to provide “Five reasons why Apple is better than Android” to get inspired when filming a tech YouTube video.
For those of us who hate email admin, ChatGPT is great for drafting emails. “You don’t have to worry about the tidy work of writing a whole email, you fix up a few sentences and then it’s good to go,” said fashion and lifestyle creator Joseph Arujo. Others have used the feature to help with brand outreach and found relative success.
Micro influencer and UGC creator Salha Aziz said she had used ChatGPT to help with research about brands she works with.
“I’ll ask AI which hair brands on the market specialise in curly hair, then a second prompt would be to narrow the research by North American companies, or any that ship to Canada,” she said. “Then another prompt, to narrow down to vegan brands, sustainable brands, and so on.”
When she finds a brand that she thinks is suitable for her needs as a creator, she reaches out via email and uses the information ChatGPT provided to show she has done her research and knows the brand.
ChatGPT can also be used to write script outlines for voiceover content. Some creators have used it to write TikTok video scripts outlining ‘day in a life’ sort of content. Normally, the chatbot will come back with a suggested script for the intro and outro of the video, a breakdown of the expenses category — accommodations, transportation, food/drinks, activities and miscellaneous), and the type of B-roll shots to use.
Ever struggle to come up with a cute caption for your Insta post? Give ChatGPT a detailed description of your picture or video and then edit the response the AI gives to your liking.
Several content creators have used ChatGPT to draft contracts for jobs. You can ask the AI search to draft mutual NDAs, or a even just very basic freelancer agreement. YouTuber Alasdair Mann has asked the chatbot to draft an agreement for a brand partnership following guidelines he gave: “We agreed that I would post a video on my YouTube channel for $10,000. 50% of the payment is upfront, 50% of the payment is after the video is produced. All revisions of the video must happen in the scriptwriting stage. I will retain the intellectual property rights to the content. Please write this contract.”
Whenever you read about successful content ideas, advisors will often mention a hook. Mann has also been using the chatbot to write “hooks” for his short-form videos — the introductory sentence that captures the attention of a viewer and persuades them to keep watching.
When using ChatGPT this way, Mann includes in the prompt what his video is about and his current idea for a hook, and asks the bot to provide alternatives. A prompt he’s previously used said, “I’m writing a 60-second video script about how we use machine learning to identify deep fakes. The hook should tease the video, be a bit clickbaity, but not give too much away. My hook is currently: ‘This is the best way to know if you’re looking at a deepfake…’ Give me 10 alternatives to the hook.”