The CBD and cannabis industry maybe one of the fastest-growing markets. The demand for CBD for medical and wellness purposes is high as a result of its healing properties. This is the key factor driving the growth of the market.
That’s great news!
As a result of the industry, there are growers, processors, sellers, equipment suppliers, tech companies, and product manufacturers all competing for a slice of the pie.
As they dive into digital marketing, there’s a growing list of creative jobs in the CBD and cannabis niche. Whether they’re selling inexpensive CBD oil tinctures or edibles, the reality is that CBD companies need creatives to help them reach their digital marketing goals – and you can be exactly what they need.
Your action points:
- Do a quick Google search of CBD oil companies and see what kind of content/design/blog/overall look they have. Focus on results that aren’t showing up on the first page, because those are the ones that need your help the most. The ones on the first page are already ranking, so they aren’t as likely to be interested in your services – or are already getting what they need.
- Invest in your website. Start by researching key topics that you can cover in blogs. This will allow you to create a digital footprint and redirect all these companies that are searching for inspiration or resources to you. Even if you haven’t yet worked with a CBD company, list that into your packages.
- Add value. It may sound counterintuitive, but your marketing isn’t all about you! Clients care less about your skills, awards, qualifications and experience and more about how you can make their lives easier.