A focus on AI creation has been sharing a section on the spotlight when it comes to 2022 hot topics. As we enter 2023, it’s exciting to think about the multiple ways its use and potential will grow in several creative sectors. 

The usage of AI creation tools for content creation is diverse. First of all, its use for text-based content, with tools like ChatGPT will potentially make it much easier to quickly create massive clusters of blog posts and web pages to help in your SEO efforts.

The outputs of ChatGPT, and other text generation tools, are generally readable, competent summaries of a given subject, and with the right text inputs, they can be aligned to certain keywords that will help to ensure that your website meets what Google’s crawlers are seeking, in regards to relevant queries. It might put my job at stake, though!

In all seriousness, its infiltration likely won’t put copywriters work at stake but instead enable us with a creative tool to enhance our work. It also opens the possibilities for creative copywriters with learning difficulties like myself to write in ways that aid our needs and creative accents. Furthermore, ‘competent’ writing isn’t ‘great’ writing. 

AI creation for images is another obvious and exciting usage. Many creators in the web3 space are making use of AI creation to generate fantastic artwork for music releases and PFPs. It works like this; you enter what you want, and Dall E will generally come up with at least a few examples that will probably work for what you need.

As with AI writing, the outcome is likely to produce competent work, not great and groundbreaking work. However, with some creative additions on the users part, the effect can be transformative. 

There’s a multitude of ways in which this can be useful, and valuable, and many people are already using AI generated artwork to accompany their blog posts and content. It can be useful, but again, it’s literally generic – each image you get is based on a generalisation of every other image that the system can find, based on your text prompts.

Another interesting way to use AI creation is to design and build 3D models based on simple prompts. 

OpenAI open sourced Point-E, a machine learning system that creates a 3D object given a text prompt, can produce 3D models in one to two minutes on a single Nvidia V100 GPU.” according TechCrunch

The next stage of digital connection, be it in the metaverse, VR or AR environments, will all require 3D models, as a means to build the experience, and facilitate interaction in multi-dimensional spaces.

The challenge in this sense is that it requires development expertise and skill, it requires years of knowledge of 3D creation and rendering in order to build these objects and experiences. 

There’s huge potential here, and it’s becoming increasingly possible to imagine a VR world where you would be able to build entirely new experiences before your eyes, based on simply vocalising what you want to see.

It’s amazing to consider the potential, and how this could change the way we interact. And while the results of AI tools won’t always blow you away just yet, the fact that these processes are even possible at all is significant, and points to massive opportunities in future use. 

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