Artificial Intelligence (AI) really is the controversial queen of the year. With its pros and cons for artists and brands alike coming into the spotlight, it’s time to get to know the multiple uses of this new and advanced technology. 

For now, let’s explore the various ways AI can support content creation. Before we begin, it should be noted that whilst AI has come to the forefront this year, she is by no means new. Companies have been using A.I. behind the scenes for years to improve processes, fuel personalised algorithms, deliver omnichannel customer experiences, and more. Because of these complex use cases, A.I. has seemed like an allusive beast only advanced developers could tame. But new applications have made A.I. accessible to anyone with a keyboard and an idea. It’s no longer a black box solution only available to large organisations with deep pockets. Today, A.I. is widely available, easy to use, and evolving at such a rapid pace that it’s already tackling dozens of production tasks–especially when it comes to content creation.

As we have recently seen, and with some plagiarism issues in some cases unfortunately, AI can come in handy with the design of content for businesses and individuals alike. Whether using Looka for logo design, AdCreative to develop banner and social ads, or Text to Image to create eye-catching illustrations, A.I. has revolutionised the world of design. It can be used to develop mood boards for future projects, storyboard animated or live-action video, and create entire designs if need be. Just type in a few keywords and desired colours and voila!

As mentioned, using A.I. for design inspires further ethical dilemmas (including debates about plagiarism, artist rights, the depreciation of originality, and more) and is currently ripe with controversy. Beyond these valid concerns, using A.I. for design without the support of a skilled designer isn’t as easy as it seems. If you don’t like an image A.I created for you, for instance, you’ll probably need a designer to make the necessary edits–A.I. doesn’t take edit requests. Only a skilled designer can truly interpret your edit requests to then identify and implement the best solutions. If you need multiple illustrations for a single design, you can’t guarantee that AI will generate a singular aesthetic style for every illustration either. 

If you don’t have the budget for a copywriter, there are several A.I. solutions that will write entire articles for you. These will need editing mind you so I’m not out of work entirely! Canva’s Magic Write probably sits at this top of this list because of its seamless integration with Canva Docs, an ever-evolving suite of tools to improve collaboration and enhance processes throughout organisations. In a single document, a user can generate entire articles, images, and even full slide decks through simple A.I. prompts.

Finally, a more passive use for AI would be brainstorming assistance. Through tools like Canva or ChatGPT, A.I. can write simple prompts such as “draft five ideas for articles about A.I.” or “write 10 CTAs about A.I. in business” and you’ll be on your way in no time. If you’re charged with launching a new brand or naming new products, the A.I. tool Namelix has you covered.

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