The store will provide the H&M customers with a 3-dimensional shopping experience. 

H&M became the first retail clothing store in the metaverse. Customers will be able to navigate their H&M three-dimensional stores, selecting the goods they want and make a purchase in the CEEK City universe.

The clothes that you purchase will only be available to be worn in a digital metaverse environment, with CEEK currency. H&M made it possible to later order the same clothing purchased in the digital environment from the actual H&M stores using the first 3D retail clothing store in the metaverse.