From the point of view of an independent creator, scheduling content for a whole year may not be the best idea as predicting trends and styles that far in advance is next to impossible. When you’re TikTok, however, this doesn’t matter so much.
Last week, the social media giant published a new 2023 calendar overview, which highlights a range of key celebrations and events happening within each quarter, that could help you map out a better approach to your planning.
The planner also includes a campaign planner segment for your tie-in initiatives.
COPY AND PASTE IN THE PLAN AVAILABLE VIA THIS LINK