As a small business owner and entrepreneur I know how hard it can be to source funding for marketing. Nowadays, you can’t make money or spread the word without a good digital marketing strategy – that goes without saying. However the cost of some services is simply unrealistic for most small business owners, that’s why we have put together a list of free digital marketing tools for you to use at your disclosure. 

Google Trends

This may seem like an obvious choice but I’m surprised at how few people take advantage of Google Trends. It essentially is a free online tool that allows users to see how popular search terms are over time. Enter a keyword or phrase into the search bar, and Google will show you how that term has been used over time. You can also use Google Trends to compare multiple keywords side-by-side. This can help see which more popular terms and track how popularity changes over time. Google Trends also offers exciting data visualisations, such as a world map showing where people search for particular terms. Overall, Google Trends is a valuable tool for understanding how people use the internet and keeping track of changing trends over time.

Sharethrough Headline Analyser

In today’s world, headlines are more important than ever. With the advent of the internet, people can now get their news from various sources, and the headline often determines whether or not they will click on a particular article. That’s why it’s essential to ensure that your headlines are effective. Fortunately, a tool that can help you with that is the Sharethrough headline analyser. This website analyses headlines, making it easy to see which ones are likely to be successful and which need some work. Enter the headline you want to test into the field at the top of the page, and then scroll down to see the results. The analyzer will consider factors such as length, word choice, and emotional impact to determine how compelling your headline is likely to be. So if you’re looking for a way to improve your headlines, this is a great resource.

Answer Socrates is an SEO Boss

Answer Socrates is like Answer the Public but completely free. It will help with organic keywords, SEO, and Adwords. Type in your topic, and it will generate a list of questions people are asking about that topic on the internet. This is helpful for content creation and finding keywords to target.

People are increasingly turning to the internet for answers to their questions. And who can blame them? With a few clicks of a mouse, you can find out pretty much anything you want to know. But as anyone who’s ever Googled “how to fix a clogged sink” can tell you, not all online sources are created equal.

When looking for reliable information, you need a site you can trust. That’s where Answersocrates comes in. We’re here to provide accurate, up-to-date information on various topics. It is an invaluable source of information for your online business.

Don’t underestimate the power of Google Docs

This may sound super basic but seriously don’t underestimate the power of Google Docs. I manage my whole team on it. We organise social media calendars on Google Sheets and write Press Releases on Google Docs plus curate moodboards on Google Slides. It’s so easy because of its collaborative nature allowing users to decide who gets to edit, view or comment on certain documents. Don’t sleep on Google!

Please Tweet us any more free digital marketing tools if you know of any!

Categorized in: