The past nine days have seen many a tribute dedicated to the tragic loss of Off-White CEO, DJ and designer Virgil Abloh.

One of the most close to home sees the Off-White shop display fronts swap out clothes and mannequins for an array of flowers– from tropical leaves to rose buds and thistles. The brand hosts stores in Milan, London, Hong Kong, Paris, Seoul, Miami, New York and Tokyo.

The floral tribute is also a nod to Off-White’s Spring/Summer 2020 menswear show in Paris, during which Virgil presented his controversial set mounted with a bed of white carnations. It was decked in “Virgil Abloh charisma,” says Now Fashion in its coverage, and “shook up the entire audience” – proving the courage and impact that the heavyweight had (and still has) on the industry.

The brand has also expressed its heartbreak for Abloh’s loss over social media. “In a world where kindness is rare, where hierarchies still carry weight and where fashion can change the rules but sometimes ends up creating new ones, there was you,” writes the Off-White team on one of its Instagram posts. “You changed the system with your genius, your humility and your authenticity. You led by example. You taught and inspired millions of young people and filled our days with the energy and optimism of those who want to change the world for the better. Your extended family is heartbroken. We will miss you, Virgil. Your words constantly inspired us and gave us the courage to dare, to dream, to create. We’ll miss your WhatsApp messages, your laugh, your pure soul. We love you, Virgil.”

“Virgil was a genius, a visionary but most of all he was family,” shares Davide De Giglio and Andrea Grilli, New Guards Group founders on the Off-White’s Instagram. “There are no words to describe the loss that his passing leaves in our lives. His legend, his love and his spirit will remain with us forever. Thank you for changing our lives, Virgil, Rest in power, brother.”

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