Just over a week since the invention of Threads and there’s already a diverse menu of followers you can buy on the internet for the Twitter-like platform. From an offer of $7.50 for 100 followers, to $1,900 for 50,000 followers on Instagram’s Threads app, paid engagement services and bot farms are pouncing on a new market. 

What does this mean for Meta? We all know that Instagram has been deleting fake followers and likes for years, even developing a section about this behaviour in its community guidelines. It reads as follows; “Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.”

A whopping 13.8% of influencers’ Instagram followers are categorised as “suspicious” accounts according to a study from HypeAuditor. While the follower count metric still holds some weight, especially when it comes to securing and negotiating brand deals as an influencer, it isn’t so clear how important follower count will be for Threads.

It is worth noting, however, that follower count is less projected on Threads than it is on Instagram with the number in less of a bold font sitting on the bottom of the bio. Furthermore, in terms of algorithms, ranking on Threads is more dependent on what content someone interacts with.

This means that buying an influx of spam followers on Threads could very well do nothing to help an account grow or find success as a creator.

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