Finally paying creators for the content they produce has become a strategy for platforms such as YouTube, TikTok, and Snapchat. Now, Facebook decided to take action and finally reward their creators for both Instagram and Facebook video content, as they go on a race to compete with giants Google and TikTok. 

The new monetization program will allow creators to get rewarded for making original video content on Instagram and Facebook, those who attract high on user engagement. 

According to a Facebook blog post: “This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use our creative and monetization tools. We’ll also provide seed funding for creators to produce their content.” Facebook will unveil the bonus programs and seed funding in the next few months.