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For brands, copyright laws used to feel a lot more straightforward. Ads were published on the radio or television, saw a streamlined process and choosing the music for the ads often came from a specific list of copyright approved jingles. Social media, however, has blurred the lines. Online blogging has too.

It’s a mistake we see time and time again – brands using unlicensed music on social media which they haven’t been given the permission to use. Plenty of brands are no longer sure exactly what they can or can’t use, when they can use it, and how they can use it. This is particularly true for small- and medium-sized businesses with limited budgets, and who may not have experienced marketers or lawyers on staff to guide them here.

When it comes to using music in branded social content there are a few simple dos and don’ts.  You can’t use licensed music in branded content, especially if you’re using it for advertising purposes. Ad platforms that catch you will reject the ad and may even suspend your account. And again, you can get hit with fees for using the music itself. So many videos are being removed from social platforms because of this, and trust me, it’s just not worth it.

Platforms like Epidemic Sound provide a fantastic solution to this platform. Epidemic Sound is a restriction free music tool providing you unlimited access to their catalogue of music and sound effects that can be used for videos, streams and podcasts. If you’re using content mediums such as YouTube, TikTok, Instagram Reels, podcasts or advertising, accessing listening rights can be a bit of a blocker. Consider tools like Epidemic Sound to ease the burden of content management as a quick fix!

The Commercial Subscription to Epidemic Sound costs only $19 a month and gives the user (brand) access to a wide library of music for unlimited use in digital advertising. The platform boasts over 35,000 covered tracks to choose from for your content’s needs. They also have a their own blog which is consistently updated with articles on how best to use sound, music and social media for your brand.

From our sponsor
If there’s anything social media has taught us it’s that sound matters! Great sound makes for great content, rising engagement and building community. Epidemic Sound delivers its Personal Plan to content creators and freelancers like us so that we have access to a plethora of killer restriction free tunes and sounds for any type of content. 
Start your 30-day free trial!

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