Sending a great email can lead to a great opportunity. But before you hit that send button, there are a few things to double-check. Wishu outline some dos, don’ts and things to reconsider to make for an efficient and effective email.
Do you include any emojis? If so, consider whether they are appropriate for the tone adopted.
If cold-emailing, don’t apologise for it being ‘spam’ or cold content. You’re providing them with great information delivered in a polite tone. Apologising will make them less likely to respond and more likely to ignore.
Have you connected with this person before? If you have sent it more than a couple times and received no response, maybe reconsider sending the email.
Am I sending an email because I am angry or irritated at the receiver? If so, save the draft, cool down either overnight or during a walk and come back to it when you feel more rational.
Try to avoid a section of the email being in all caps.
If you have the phone number of the receiver, would this message receive a better response if done over the phone.
You never know where an email can eventually reach. If there is anything you wouldn’t want the attorney general, the media or your boss seeing, remove it.
Does it look concise, neat and in an attractive typeface?
Always have your contact information and/or a signature at the bottom of the email to ensure you’re easily accessible.
Oscar Wilde once said, if I’d had more time, I would have written you a shorter letter. Shorter is always sweeter, especially in a busy world. If this email could be shorter, try editing it.
If you are forwarding someone else’s mail, if so, will they be happy when they find out?
If sending a response, is ‘reply all’ the best or better option?
Is your grammar on point? Does it use correct differences between it’s and its for example?
Make sure that the subject line is easy to understand what’s to come.