Most creators design incredible websites that capture their style and elements of creativity, but forget when designing that the website is for clients.
𝗪𝗛𝗔𝗧 𝗪𝗜𝗟𝗟 𝗕𝗘 𝗖𝗢𝗩𝗥𝗘𝗗 𝗜𝗡 𝗧𝗛𝗜𝗦 𝗔𝗥𝗧𝗜𝗖𝗟𝗘?
Common mistakes freelancers make when making a website
Key elements for a successful website
How to layout your website
Examples of best layouts
𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗢𝗡 𝗠𝗜𝗦𝗧𝗔𝗞𝗘𝗦 𝗬𝗢𝗨 𝗠𝗔𝗬 𝗕𝗘 𝗠𝗔𝗞𝗜𝗡𝗚:
You don’t set yourself goals – The first step in crafting your website’s copy, then, is to set your goals.
Define your audience – Who’s that ideal client you’re looking to buy your services
Tell your visitors what you want them to do – This step is vital. Because it’s only when you know what you want people to do, that you can write website copy that will persuade them to do it.
Decide what will persuade them – The key is empathy: put yourself in their position.
Make a list – Make a list of strong bullet points!
Get someone to proofread your website!
𝗞𝗘𝗬 𝗘𝗟𝗘𝗠𝗘𝗡𝗧𝗦 𝗙𝗢𝗥 𝗔 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗪𝗘𝗕𝗦𝗜𝗧𝗘:
Imagine/ view the website from your clients/ customers point of view and feature what they are looking for. Important pages to feature are:
Front page (what should be included?)
Services & Where to book your services?
Testimonies & Case Studies
𝟭 – 𝗧𝗛𝗘 𝗙𝗥𝗢𝗡𝗧 𝗣𝗔𝗚𝗘
𝟱 𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲 𝗳𝗿𝗼𝗻𝘁 𝗽𝗮𝗴𝗲:
This page should outline what services you offer (list all services separately and what goes into it – go into detail)
At least a few testimonials / reviews. You could also include brand logos (If applicable) that you’ve worked with.
Contact information (at the top & footer) -> make it easy for them to contact you -> live chat?!
Preview of some portfolio work
Nice to have: Video introducing yourself and your services
𝟱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲 𝗽𝗮𝗴𝗲:
Simple designs sells
Ready for mobile sales
Don’t be too “salesy”
Use effective Call-to-actions buttons
𝟮 – 𝗧𝗛𝗘 𝗣𝗢𝗥𝗧𝗙𝗢𝗟𝗜𝗢
Very important → Make sure you use storytelling for portfolio posts!
Gather design inspiration
→ Research what you like/ dislikes from other online portfolios
→ Look at portfolio trends, which are popular for your field of work
Include the right content
→ Only represent your best work
→ Update regularly with new projects -shows your active and working
Work on your UX
Optimise your design portfolio for mobile
→ Declutter the site for a smaller screen – keep the most crucial elements
Ask for honest feedback
→ Ask friends, other freelancers for professional feedback for UX, Etc.
3 – CONTACT INFORMATION
Should be incredibly easy for the visitor to find… as this is the key to get a contact.
Include the marketplace WISHU (and profile links) where clients can on-demand book/contact you. (New Trend)
𝟰 – 𝗢𝗨𝗧𝗟𝗜𝗡𝗘𝗗 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 & 𝗛𝗢𝗪 𝗧𝗢 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨𝗥 𝗦𝗘𝗢?
Importance of SEO (Search Engine Optimization):
→Improve online visibility
→Generate more sales/leads
→Strengthen your brand’s authority and domain
→Connect with your direct audience
→Increase your social media traffic
A list of your services, laid out in an organized fashion. This could be in the form of an actual list, a table, or a series of separate sections. What’s vital here is that each service is clearly distinguished from the others.
𝟱 – 𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦 & 𝗖𝗔𝗦𝗘 𝗦𝗧𝗨𝗗𝗜𝗘𝗦
“Closing landing pages with reviews or placing a testimonial next to a “Buy Now” button are subtle ways you can incorporate this powerful persuasion element where it matters most.”
→ Customers want to build trust in you. Trust = Clients
→ Positive reviews are an effective method in building trust with potential buyers.
𝟲 – 𝗔𝗕𝗢𝗨𝗧 𝗣𝗔𝗚𝗘
→ Present your background
→ Short bio, provide essential information
→ About your activities and summarize your unique identity and values.
→ Include any distinctive elements, such as your achievements and skills.
→ It can also be a good idea to clarify your current employment status.
𝗛𝗢𝗪 𝗧𝗢 𝗟𝗔𝗬𝗢𝗨𝗧 𝗬𝗢𝗨𝗥 𝗦𝗜𝗧𝗘? 𝗪𝗛𝗔𝗧 𝗦𝗛𝗢𝗨𝗟𝗗 𝗬𝗢𝗨 𝗖𝗢𝗡𝗦𝗜𝗗𝗘𝗥?
Cater for the Small Screen!
In 2019, 80% of users accessed the internet from mobile devices rather than computers and keeps increasing every year. Making your website mobile-friendly is extremely necessary and is likely to contribute heavily to your sites traffic.