Condé Nast is stepping up its game by focusing on its brands and culture, with live events being a critical component.
The company is leveraging its larger pop culture and various brands to create new franchises, such as Vogue World. This event franchise will be a theatrical production celebrating the performing arts, fashion, and music and will stream live. The intention is to move the event to a different location every year, creating a new experience for audiences around the world.
Condé Nast is also expanding its lifestyle programming to fill a void in free, ad-supported streaming platforms, leaning into FAST formats for Bon Appétit, AD, and Condé Nast Traveler. The company is partnering with intentional partners and owning its sales rights, making sure the brands are front and center.