The annals of brand merch run the gamut from Instacart couture to Popeye’s uniforms and everything in between.
Now, Chipotle fans and dads across the nation are getting their moment.
That’s because Chipotle partnered with a designer focused on upcycling, Nicole McLaughlin, to turn the chain’s napkins into “a one-of-a-kind pair of cargo pants.”
These aren’t just any pants, mind you—they are convertible pants, which “easily transform into shorts.”
And shorts, as it turns out, were the genesis of these napkin cargo pants – shared on Chipotle Instagram.