If you know anything about Drum n Bass, you’ll know that electronic duo Chase n Status are one of the most commercially successful acts associated with the genre. And if you haven’t heard of them, they’ve collaborated with Rihanna just to put their scale into context.
This month marks the duo’s first album in five years. Entitled What Came Before, the album features vocal contributions from Popcaan and BackRoad Gee, among others.
When it comes to artwork, the duo reached out to imagemaker trio Crowns & Owls, who were previously behind creative album campaigns for the likes of Slowthai, and London-based independent production studio Noir.
In order to bring the artwork to life, they decided to put on a gig in London for Chase & Status superfans, which took place just as restrictions were beginning to ease in the UK. They came up with this whole idea of shooting a huge crowd shot and then using that hero image to pick out the single art.
The resulting artwork is a snapshot of the rave as a whole, the crowd completely immersed in the duo’s new music and without a mobile phone in sight. The artwork therefore encompasses the sweaty, gritty nature of Drum n Bass and Chase N Status’ incredibly profound affect on its fans and listeners.
In addition to the set lights already in place, Noir added multiple flash packs rigged above the crowd, which helped them capture a series of evocative freeze frames. As the album campaign rolls out, the accompanying single artworks will feature enlarged faces of the crowd – often to humorous effect. Crowns & Owls have also revealed they are planning to release a book documenting the rave in full.